So the show in the past week has finally increased its promotions on its twitter. To sum up some of the things that have been featured on the twitter are: an exclusive trailer aired on Ellen, reviews of critics who have screened the show, comments from fans.

The fact that the show has now been featured on Ellen is huge as that exposes it to a national audience of the exact audience that ABC is most likely trying to target with this show.

Another development this week was at the Oscars when ABC aired the premiere trailer for its Roseanne revival which premieres the same night as Splitting Up together. While not a direct advertisement for this show, any ad which will attract viewers to any program on ABCs lineup on the night of the 27th will be likely to increase the viewership of the entire lineup for the night when you factor in lead ins and lead outs.

Overall it is very refreshing to see the show switching up its promotion as its launch date nears in just over 3 weeks now.