Hearst Television Inc.

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by Whitney Marin

Hearst Television, Inc.
300 W 57th Street #39, New York, NY 10019
Phone: 212- 887-6800
Website: http://www.hearsttelevision.com/

Company Overview

While larger networks such as CBS and NBC reach much higher percentages of households, Hearst is the leader among independent broadcasting companies in number of households reached.

Hearst Television Inc., a subsidiary of Hearst Corporation, consists of 29 television and 2 radio stations in the United States including 13 NBC affiliated stations, 10 ABC affiliated stations and 2 CBSaffiliates. Formally known as Hearst-Argyle Television, Hearst Television, Inc. was founded in 1994 and operates in the Boston, Tampa, Pittsburgh, Sacramento, Orlando and Baltimore markets. In 2009, Hearst Television Inc., became a wholly-owned subsidiary of Hearst Corporation. (1) The company’s television stations reach approximately 18% of U.S. TV households, making it one of America’s largest television station groups. (2)

Hearst Television Inc., is the six-time consecutive winner of the USC Annenberg Walter Cronkite Award for Excellence in Television Political Journalism and three of their stations, KCCI-TV, KITV, WBAL-TV and WCVB-TV, received the Radio Television Digital News Association’s (RTDNA) Edward R. Murrow Award in 2012. (3) In 1999, the company began a partnership with Internet Broadcasting to facilitate a network and marketing brand for broadcast television stations. (1)

As of August 5th, 2009, Hearst Television Inc. no longer reports to the U.S. Securities Exchange Commission (SEC) as an SEC reporting company including periodic and annual reports. (4) In 2010, the Leadership Directories cited that Hearst Television Inc.’s annual revenue exceeds $750 million compared to $720.5 million in 2008. (5) (6) Hearst Television Inc. employs approximately 3400 employees and their top competitors include Sinclair Broadcast Group, Inc., Raycom Media, Inc. and Local TV, LLC.

Executives
David J. Barrett, President & CEO
Jordan Wertlieb, Executive Vice President
Frank Biancuzzo, Senior Vice President
John J. Drain, Senior Vice President of Finance
Suzanne Grethen, Senior Vice President of Marketing & Promotion

Stations

Hearst Television Inc. has ABC, NCB and CBS affiliates as well as a partnership with Internet Broadcasting.

Television
WCBV – Boston, MA – ABC affiliate
WMUR – Manchester, NH – ABC affiliate
WMOR – Tampa-St. Petersburg, FL – Independent
WESH – Orlando, FL – NBC affiliate
WKCF – Orlando, FL – CW affiliate
WTAE – Pittsburgh, PA – ABC affiliate
WBAL – Baltimore, MD – NBC affiliate
WYFF – Greenville-Spartanburg, SC – NBC affiliate
WPBF – W. Palm  Beach, FL – ABC affiliate
WGAL– Lancaster, PA – NBC affiliate
WXII – Greensboro/Winston-Salem, NC– NBC affiliate
WLKY – Louisville, KY – CBS affiliate
WPTZ/WNNE – Burlington, VT/Plattsburgh, NY – NBC/ABC affiliate
KMBC – Kansas City, MO – ABC affiliate
KCWE – Kansas City, MO – CW affiliate
WISN – Milwaukee, WI – ABC affiliate
WLWT – Cincinnati, OH – NBC affiliate
KOCO – Oklahoma City, OK – ABC affiliate
WDSU – New Orleans, LA – NBC affiliate
KCCI – Des Moines, IA – CBS affiliate
KETV – Omaha, NE – ABC affiliate
WAPT – Jackson, MS – ABC affiliate
KHBS/KHOG – Fort Smith/Fayettville, AR – ABC/ABC affiliate
KCRA – Sacramento/Stockton/Modesto, CA – NBC affiliate
KQCA – Sacramento/Stockton/Modesto, CA – MNT affiliate
KOAT – Albuquerque, NM – ABC affiliate
KITV – Honolulu, HI – ABC affiliate
KSBW – Monterey-Salinas, CA – NBC affiliate 

Radio
WBAL– Baltimore, MD – AM station
WIYY – Baltimore, MD – FM station

Recent Developments

One July 19, 2012, Hearst Television Inc. announced that they have reached a transmission deal with Time Warner Cable (TWC). Fourteen of Hearts’ stations were blacked out on TWC’s packages and the two companies were negotiating a fair fee to retransmit the signals. (7) Time Warner issues a statement about the agreement. “We have reached a long-term agreement with Hearst Television and our customers can expect their signals to be restored to our cable systems shortly. We thank our customers for their patience and their willingness to stick with us through another unnecessary broadcaster blackout.”

Hearst Television Inc.’s Election 2012 application for iPhones and Android phones included in-depth coverage of the National Presidential Election.

On August 30, 2012, Hearst Television Inc. launched an “Election 2012” application for iPhones and Android phones featuring up-to-date coverage on the 2012 National Presidential Election. The app consisted of a countdown to Election Day, voters registration information, an Electoral College map, live election night content and commentary as well as Facebook interaction. In coordination with Internet Broadcasting, local content from Hearst Television stations are distributed through the application. The app is also a part of Hearst Television’s Commitment 2012 project, a continuation of their election coverage based Commitment 2000 project, which won a Peabody Award in addition to USC Annenberg Walter Cronkite Awards. (8)

Current CEO and Chairman of Hearst Television Inc.

Current President of Hearst Television Inc.

December 6, 2012 marked a slight change in leadership at Hearst Television Inc. An announcement was made my Hearst Corporation that current President and CEO, David J. Barrett, will be the CEO and Chairman and current Executive Vice President, Jordan Wertlieb, will take on the role of Hearst Television Inc. President, both effective immediately. Barret was CEO and President since 2001. Prior to that, he had a six-year tenure as deputy general manager of Hearst Broadcasting and four years as executive vice president and CEO of Hearst-Argyle Television. (9)

Hearst Television aims to improve air transmission quality while complying with the Federal Communications Commission’s (FCC) Commercial Audio Loudness Mitigation (CALM) Act, effective on December 13, 2012. Joe Addila, the director of technology projects for Hearst Television Inc., has chosen to use the Linear Acoustic AERO.air transmission audio loudness manager and LQ-1000 loudness quality monitor to control the loudness at all Hearst stations. (10)

 

REFERENCES

  1. http://www.hearst.com/files/hearsttimeline.pdf
  2. http://www.hearsttelevision.com/our_company/about_Our_Company/index.html
  3. http://www.rtnda.org/content/2012_national_winners
  4. http://www.hearsttelevision.com/financial-information/index.html
  5. http://www.leadershipdirectories.com/Images/sp_cor.pdf
  6. http://seekingalpha.com/symbol/htv/
  7. http://www.adweek.com/news/television/time-warner-cable-and-hearst-reach-deal-142032
  8. http://www.prnewswire.com/news-releases/hearst-television-launches-free-election-2012-app-for-iphone-android-167982726.html
  9. http://www.marketwire.com/press-release/hearst-television-ceo-david-j-barrett-adds-chairman-role-jordan-wertlieb-promoted-president-1734814.htm
  10. https://my.insideview.com/iv/launchReferredArticle.do?aid=_7609060783&utm_source=IVdirectory&utm_medium=Agents_Article_Titles
  11. Hearst Television Inc. Logo Photo: http://www.hearsttelevision.com/images/hdr_logo.gif
  12. TV Households Photo: http://www.wikinvest.com/stock/Hearst-Argyle_Television_(HTV)
  13. Hearst Television Holdings Logos Photo: http://www.hearsttelevision.com/our_company/about_Our_Company/index.html
  14. Election 2012 Application Photo: http://talkingnewmedia.blogspot.com/2012/08/new-hearst-television-election.html
  15. David J. Barrett Photo: http://www.hearst.com/about-hearst/corporate-david-j-barrett.php
  16. Jordan Wertlieb Photo: http://www.hearsttelevision.com/jordan-wertlieb/