CBS Radio | Principles & Practices

CBS Radio- Courtesy of www.cbsradio.com[1]

By: Drew Brown

1271 Avenue of the Americas FL 44 New York, NY 10020 (212) 649-9600 www.cbsradio.com

CBS Corporation

CBS, Columbia Broadcasting System, Corporation is a mass media company that creates and distributes industry leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media.[2]

History

CBS Radio is one of the oldest units within CBS Corporation, and has been around since 1928, founded by William Paley.

With 126 radio stations in 27 markets, including all of the Top 10, and an extensive array of digital assets, CBS RADIO interacts with more than 65 million consumers nationwide each week with the latest in news, sports and entertainment. CBS RADIO distributes its programming via AM, FM and HD Radio stations, Radio.com, and CBS Local Digital Media apps, making engaging with audiences easier than ever before.[3] CBS prides itself on hiring the best on-air personalities, to creating a more personal listening experience for the people. Having frequent promotions and prizes for daily listeners, this is one of the many reasons CBS is a powerhouse in entertainment and broadcasting industry.

Executives [4][5][6][7][8]

: Dan Mason, President & CEO [4]

: Scott Herman, EVP Operations [5]

: Chris Oliviero, EVP Programming[6]

: Jo Ann Haller, Sr. Vice President & General Counsel [7]

: Micheal Weiss, President, Sales [8]

Company Dominance

CBS Radio stations thrive in all 27 different major markets. Made available in the CBS Corporation 3rd Quarter 2013 investors newsletter, CBS Radio stations continue to dominate in generating revenue. The list below shows CBS Radio stations revenue standings in the top 10 markets.[9]

[9]

CBS Radio stations set the bar high and continue to excel over both music and talk formated stations. This year, CBS Radio stations won five NAB Marconi Radio Awards, which is considered to be a top honor in radio. [10]

WBBM-AM/FM (Chicago): The Legendary Station Award
WBZ-AM (Boston): News and Talk station of the Year
WZLX-FM (Boston): Rock station of the Year
KLOL-FM (Houston): Spanish station of the Year
WVEE-FM (Atlanta): Urban station of the Year

Financials- Third Quarter 2013 Results

CBS company has received its best numbers to date for the 3rd quarter. The company has seen an increase in revenue, operating income before depreciation and amortization, operating income, and diluted earnings per share.

[11]

Sumner Redstone, CBS Executive Chairmen, had this to say about the company, “CBS’s third quarter proves once again why content is king.”[12] CBS prides itself on producing content for the viewer/listener. “Our programming is becoming more valuable all the time as we continue to take advantage of the ever-expanding multiplatform world, I know that CBS is poised for continued success for many years to come.”[13] At the close of the New York Stock Exchange on November 19th, 2013 CBS Corporation was trading at $59.60 a share. [14]

CBS Corp. Stock – Courtesy of www.marketwatch.com [14]

Recent Activity

CBS Radio company have been pioneers in the entertainment industry, always creating new ways to produce and distribute content to reach as listeners as possible. CBS radio has collaborated with with sports teams, audio companies, and has created online platforms to reach their millions of listeners.

September 2013

Launch of Fierro

Fierro Logo – Courtesy of www.radiosyndicationtalk.com [14.5]

This past September, CBS Radio teamed up with WestwoodOne to launch a new 24/7 program of regional Mexican music available to radio stations nationwide called Fierro. Jimmy Gonzalez, Vice President, Spanish Programming, for CBS RADIO stated, “Fierro’s strength lies in teaming the hottest Regional Mexican hits with some of the very best radio talent in any format” [15] This partnership with CBS Radio and WestwoodOne will benefit both companies as they continue to help promote the Spanish-language radio space. CBS Radio hope to reach more spanish speaking listeners and create niche for those listeners.

CBS & Brooklyn

Barclays Center – Courtesy of www.netsdaily.com [15.5]

CBS Radio has joined forces with the Brooklyn Nets and Barclays Center to not only gain Nets’ radio rights, but will also carry any other event that goes on in the Barclays center. This deal is valuable for both companies, more people will gain knowledge about what is happening in the Barclays Center when basketball games are not going on. Dan Mason stated, “We’re a marketing machine for them to put on more events, and we both share the success of that.” [16]

October 2013

Audio AdCenter

Audio AdCenter Logo – Courtesy of www.audioadcenter.com [16.5]

This past October CBS announced the launch of Audio AdCenter, a new means for companies to buy online audio advertisement. This deal makes it easier than ever for local companies to advertise over CBS Radio’s 125 online streams from stations in top markets. [17]

Shown below are the steps taken to create audio ad:

[18]

November 2013

Amy Stevens

Amy Stevens – Courtesy of www.allaccess.com [18.5]

CBS Radio created a new position for Amy Stevens, Senior Vice President of Strategic events and Partnerships. As a leader in local broadcasting Stevens will report to Dan Mason with ideas of new concerts and live experiences that appeal to new audiences and advertisers. Stevens has much experience in this industry as she use to work Madison Square Garden entertainment running their marketing concerts and media integration.[19] Dan Mason had this to say about Stevens and how her role will help the company flourish, “Her combination of expertise in radio promotion and close ties to the record labels and artist management will bolster our endeavors as we establish additional opportunities locally and nationally to engage with marketers and our audiences.”[20]

Building the Perfect Company

CBS Radio has and will continue to break new ground in the entertainment and Broadcasting industry. CBS Radio has shown that they are not afraid to cross media boundaries if it will overall benefit the listeners experience and also gain new listeners. CBS not only is a major force in radio but is a leader in Television. Be on the look out for what CBS Radio and Corporation has planned next, the company never fails when it comes to groundbreaking mass media ventures.

Resources:

[1]:www.cbsradio.com

[2]:http://www.cbscorporation.com/ourcompany.php?id=11

[3]: http://www.cbsradio.com/profile

[4]:http://www.cbsradio.com/executives?bio=dan-mason

[5]:http://www.cbsradio.com/executives?bio=scott-herman

[6]:http://www.cbsradio.com/executives?bio=chris-oliviero

[7]:http://www.cbsradio.com/executives?bio=jo-ann-haller

[8]:http://www.cbsradio.com/executives?bio=michael-weiss

[9]:http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9MjA5OTM5fENoaWxkSUQ9LTF8VHlwZT0z&t=1

[10]:http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9MjA5OTM5fENoaWxkSUQ9LTF8VHlwZT0z&t=1

[11]:http://finance.yahoo.com/news/cbs-corporation-reports-third-quarter-210100716.html