CBS Radio


CBS Radio- Courtesy of[1]

By: Drew Brown

 1271 Avenue of the Americas FL 44                                                                                                                              New York, NY 10020                                                                                                                       (212) 649-9600                                                                                                               

CBS Corporation                                                                                                                   

CBS, Columbia Broadcasting System, Corporation is a mass media company that creates and distributes industry leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media.[2]


CBS Radio is one of the oldest units within CBS Corporation, and has been around since 1928, founded by William Paley.

With 126 radio stations in 27 markets, including all of the Top 10, and an extensive array of digital assets, CBS RADIO interacts with more than 65 million consumers nationwide each week with the latest in news, sports and entertainment.  CBS RADIO distributes its programming via AM, FM and HD Radio stations,, and CBS Local Digital Media apps, making engaging with audiences easier than ever before.[3] CBS prides itself on hiring the best on-air personalities, to creating a more personal listening experience for the people. Having frequent promotions and prizes for daily listeners, this is one of the many reasons CBS is a powerhouse in entertainment and broadcasting industry.

Executives                                                                                                                                     [4][5][6][7][8]

Company Dominance

CBS Radio stations thrive in all 27 different major markets. Made available in the CBS Corporation 3rd Quarter 2013 investors newsletter, CBS Radio stations continue to dominate in generating revenue. The list below shows CBS Radio stations revenue standings in the top 10 markets.[9]

CBS Radio stations set the bar high and continue to excel over both music and talk formated stations. This year, CBS Radio stations won five NAB Marconi Radio Awards, which is considered to be a top honor in radio. [10]

  • WBBM-AM/FM (Chicago): The Legendary Station Award
  • WBZ-AM (Boston): News and Talk station of the Year
  • WZLX-FM (Boston): Rock station of the Year
  • KLOL-FM (Houston): Spanish station of the Year
  • WVEE-FM (Atlanta): Urban station of the Year

Financials-  Third Quarter 2013 Results

CBS company has received its best numbers to date for the 3rd quarter. The company has seen an increase in revenue, operating income before depreciation and amortization, operating income, and diluted earnings per share.

Sumner Redstone, CBS Executive Chairmen, had this to say about the company, “CBS’s third quarter proves once again why content is king.”[12] CBS prides itself on producing content for the viewer/listener. “Our programming is becoming more valuable all the time as we continue to take advantage of the ever-expanding multiplatform world, I know that CBS is poised for continued success for many years to come.”[13] At the close of the New York Stock Exchange on November 19th, 2013 CBS Corporation was trading at $59.60 a share. [14]

Picture 11

CBS Corp. Stock – Courtesy of [14]

Recent Activity

CBS Radio company have been pioneers in the entertainment industry, always creating new ways to produce and distribute content to reach as listeners as possible. CBS radio has collaborated  with with sports teams, audio companies, and has created online platforms to reach their millions of listeners.

September 2013

Launch of Fierro

Picture 12

Fierro Logo – Courtesy of [14.5]

This past September, CBS Radio teamed up with WestwoodOne to launch a new 24/7 program of regional Mexican music available to radio stations nationwide called Fierro. Jimmy Gonzalez, Vice President, Spanish Programming, for CBS RADIO stated, “Fierro’s strength lies in teaming the hottest Regional Mexican hits with some of the very best radio talent in any format” [15] This partnership with CBS Radio and WestwoodOne will benefit both companies as they continue to help promote the Spanish-language radio space. CBS Radio hope to reach more spanish speaking listeners and create niche for those listeners.

CBS & Brooklyn

Picture 13

Barclays Center – Courtesy of [15.5]

CBS Radio has joined forces with the Brooklyn Nets and Barclays Center to not only gain Nets’ radio rights, but will also carry any other event that goes on in the Barclays center. This deal is valuable for both companies, more people will gain knowledge about what is happening in the Barclays Center when basketball games are not going on. Dan Mason stated, “We’re a marketing machine for them to put on more events, and we both share the success of that.” [16]

October 2013

Audio AdCenter

Picture 14

Audio AdCenter Logo – Courtesy of [16.5]

This past October CBS announced the launch of Audio AdCenter, a new means for companies to buy online audio advertisement. This deal makes it easier than ever for local companies to advertise over CBS Radio’s 125 online streams from stations in top markets. [17]

Shown below are the steps taken to create audio ad:

 November 2013

Amy Stevens

Picture 16

Amy Stevens – Courtesy of [18.5]

CBS Radio created a new position for Amy Stevens, Senior Vice President of Strategic events and Partnerships. As a leader in local broadcasting Stevens will report to Dan Mason with ideas of new concerts and live experiences that appeal to new audiences and advertisers. Stevens has much experience in this industry as she use to work Madison Square Garden entertainment running their marketing concerts and media integration.[19] Dan Mason had this to say about Stevens and how her role will help the company flourish, “Her combination of expertise in radio promotion and close ties to the record labels and artist management will bolster our endeavors as we establish additional opportunities locally and nationally to engage with marketers and our audiences.”[20]

 Building the Perfect Company

CBS Radio has and will continue to break new ground in the entertainment and Broadcasting industry. CBS Radio has shown that they are not afraid to cross media boundaries if it will overall benefit the listeners experience and also gain new listeners. CBS not only is a major force in radio but is a leader in Television. Be on the look out for what CBS Radio and Corporation has planned next, the company never fails when it comes to groundbreaking mass media ventures.





























by Alina Rayas

Photo Courtesy of [1]

About Entercom :

Entercom is one of the five largest radio broadcasting companies in the United States, with 100 stations in 23 markets, including  Seattle, Boston,San Francisco,Portland,Kansas City, Denver,and Sacramento.[2]

Map of All Entercom’s Radio Stations
Photo Courtesy of Entercom [3]

(click here for a list of all Entercom radio stations)[4}

Brief History:

Joseph Field
Founder of Entercom
Photo Courtesy of The Now Explosion[5]

In 1968, Entercom previously known as  Entertainment Communications Inc was founded by lawyer Joseph Field.  He quit law and purchased three radio stations . He believed that FM radio had the potential to grow and would surpass the popularity of AM radio. It was through his vision the company grew and in 1973 bought a radio station in Seattle, the first in the top 50 market. In 1980 Field expanded and began redesigning content and formats on its stations to attract larger audiences.[6]
In the early 1990’s,  Entercom expanded due to less regulations, the Telecommunications Act of 1996, and a trade deal with Viacom. Entercom became the eighth largest radio broadcast company and the largest in the northwest with eight stations in Seattle and three in Portland.[6]
 In 1998 and 1999 Entercom purchased radio stations in Boston, Sacramento ,Kansas City, and Portland. In 1999 Entercom acquired  the Sinclair Broadcasting Group for $824.5 million with  46 radio stations in nine markets. Entercom now owned 88 radio stations in 17 markets becoming the fifth largest radio broadcasting company in the US. By 2001 Entercom had acquired 101 stations in 19 markets and brought in $333 million in revenues. Their major markets are Boston, Portland, Denver, Sacramento, and Seattle.[6]

Executive Officers:

Entercom Executives
                                               Click on Photo to learn more
                                                Photo Courtesy of Entercom[7]


On Oct 26, 2012 Entercom released its financial results for the third quarter. The company has increased their net revenues for the quarter by 2% or 102.3 million. The company’s EBITDA   grew   26% to $33.5 million. However the net income  per share decreased 7%  to $0.27. Entercom also managed to decrease station expenses drastically  9% or 63.6 million. Although the company’s results show increasing growth, President and CEO, David Field has his mind set on the next quarter. “Fourth quarter pacings look solid and we expect another quarter of solid growth in EBITDA.”[8]

Photo Courtesy of Google Finance [9]

Photo Courtesy of Google Finance[9]

(click here to read full financial data report)[10]


Recent News:

December 2012


Entercom’s New Website Layout
Photo Courtesy of Entercom[11]

12/4/12 – Introducing Entercom’s website makeover, the new website has many new features but its most notable is the incorporation of social media. The homepage has a live Twitter feed directly from all Entercom’s stations. The new layout also makes it easier for visitors to follow the company making Entercom more interactive and user-friendly. Browse through alphabetical links to the stations, buttons to stations apps, and social media buttons.[12]

WAAF’s Rise Up Against Hunger
Click Photo to Donate
Photo Courtesy of[13]

12/4/12 – On December 4- 6th  97.7/107.3 WAAF, radio stations owned by Entercom hosted an event named “WAAF’s Rise Up Against Hunger” the purpose of the event was  to help raise money for multiple food banks in the Boston, Worcester, and New Hampshire areas. The event featured two radio personalities LB and Spanz who lived on an elevated boom crane for three days. In the past the station has hosted a series of outrageous stunts to encourage listeners to donate to local food banks.[14]


November 2012


Volunteers and Ronald Mcdonald work at 5th Annual “Light the House Radiothon” [15]
Photo Courtesy of KOSI-FM

11/7/12 – Denver radio station  KOSI-FM, one of Entercom radio stations, encouraged its listeners to participate in the 5th Annual “Light the House Radiothon”. The fundraising event took place November 13 between 6 am and 6 pm. The donations from the radiothon went to patients at the Rocky Mountain Hospital for Children and family members who stay at The Ronald McDonald House. KOSI listeners had the opportunity to call the station to make donations and pledges while be attended by celebrity guests. Many local businesses also participated by writing checks to the hospital and charity.[16]

11/2/12– David Field, President and CEO of Entercom spoke on November 9, 2012 at the Wells Fargo Technology, Media and Telecom Conference along with Entercom’s Executive VP of Operations and CFO, Steve Fisher.  The event was audio streamed on the Entercom website and a podcast version was available for ten days after the conference.[17]

(click here to watch a previous speech by CEO David Field)[18]

         Jack Donlevie
General Counsel and Executive Vice President of Entercom
Photo Courtesy of[19]

11/1/12 – Jack Donlevie will retire from Entercom in 2015. Donlevie the General Counsel and Executive Vice President will begin scaling back starting in January of 2013 by relinquishing his role as General Counsel. Entercom CEO David Field credits Donlevie with the company’s success and commends him for his dedication and commitment for his 28 years of service to Entercom. Entercom’s Vice President and Corporate Counsel, Andrew Sutor, will succeed Donlevie as General Counsel in January 2013.[20]


October 2012


10/19/12 – KEZW Studio 1430 AM in Denver, Co is the largest radio station in the US to be powered with solar energy. Entercom Denver and Studio 1430 AM have made history by installing 40 solar panels shifting toward energy efficiency by using the power of renewable energy.  This latest project supports Entercoms’s environmental 1Thing initiative for improving our world. This move has already dropped the station’s monthly energy costs by 80%.[21}

Studio 1430 Solar Panels [21]
Photo Courtesy of Entecom

10/2/12 – Over 30 Entercom employees from the corporate headquarters located in Philadelphia’s Bala Cynwyd, dedicated their time to reducing the companies carbon footprint. Employees planted 236 trees at Lower Merion Township’s Rolling Hill Park in Gladwyne in order to neutralize its carbon footprint emitted throughout the year. This environmental conscious company received input about what trees would suit the area and planting the trees in areas with gap or mature trees to benefit the park.[22]


September 2012


9/21/2012 – The National Association of Broadcasters Marconi Radio Awards held in Dallas awarded WEEI Sports Radio with the honor of Sports Station of the Year. This prestigious award recognized WEEI radio for its extraordinary on-air personalities and dedication to excellence. Entercom’s Jason Wolfe, vice president of programming and operations of Entercom Boston was elated to share the honor with WEEI Sports Radio.[23]

Taylor Swift Album Red [24]
Photo Courtesy of Big Machine Label Group

9/20/2012 – Big Machine Label Group has joined Entercom’s broadcast team in a bold move. Big Machine artists will now be able to partake in revenues associated with Entercom’s vast market. Entercom is hoping to build a new business model with the label industry and its band of artists. Big Machine will begin grow its digital business and its community of artists will benefit from Entecom’s terrestrial royalties. Top artists include Taylor Swift and Tim McGraw.[25]


ESPN Radio logo [26]
Photo Courtesy of

9/18/2012 – Entercom, ESPN radio, and Boston’s WEII 850 AM have teamed up together to provide top national sports talk and some of the finest play by play available. Highlights will include NBA, Major League Baseball, and college football and basketball’s latest.  Dubbed “ESPN on WEII” listeners can access live audio stream through and get the latest ESPN video content.[27]

9/12/2012 – Entercom has chosen WO Traffic, a part of WideOrbit Inc. to run all of its radio stations. This market includes over 100 of its stations throughout the US that covers 23 markets. WO Traffic will customize its product to serve Entercom with more effective and efficient tools.[28]

August 2012


     Ric Bucher [29]
Co-host of The Drive
Photo Courtesy of All Access

8/29/2012 – San Francisco  radio station, KGMZ-FM,  owned by Entercom , signed ESPN analyst Ric Bucher (@RicBucher) to co-host the afternoon weekday show The Drive  from 3-7pm. He will work alongside current host Brandon Tierney.(@BrandonTierney) Bucher’s enthusiasm is evident when he stated that signing on will “ feel like I am coming home.” He has signed on to a deal that will include multiple years at the station.[30]



Click to Listen Live [31]
Photo Courtesy of WRUF-FM

8/28/2012 – Entercom announced a seven year partnership with the University of Florida’s College of Journalism and Communications radio stations WRUF-AM and WRUF-FM.  The partnership between Entercom and the UF’s  College of Journalism and Communications creates a great opportunity for Entercom to increase its sale profile market while providing UF’s Journalism students with experience in multiple daily activities involved in Entercom’s local radio station.[32]


[1] Entercom logo

[2][7] Entercom About Us Page and Executive Profile Image

[3] Entercom Radio Station Map Image

[4] Entercom Radio Station List

[5] Image of Joseph Field

[6] History of Entercom

[8] Entercom Financials

[9] Google Finance Graphs

[10] Financial Data Report PDF

[11]  Image of New Entercom Wesite

[12]  New Website Layout for Entercom

[13] Rise Up Againist Hunger Image

[14] Rise Up Against Hunger Article

[15] Light the House Radiothon Image

[16] Light the House Radiothon Article

[17] David Field to Talk at Wells Fargo Conference

[18] David Field Previous Speech link

[19] Image of Jack Donlevie

[20] Jack Donlevie Will Retire In 2015 Article

[21]  KEZW Studio 1430 AM Solar Panel  Project Article and Image

[22] Entercom goes Carbon Neutral Article

[23] WEEI Wins Marconi Award Article

[24] Image of Taylor Swift Album Red

[25] Big Machine Label Group Signs Deal With Entercom Article

[26] ESPN Radio logo 

[27] Entercom and ESPN Radio Article

[28] WideOrbit Inc And Entercom Article

[29] Image of Ric Bucher

[30] Ric Bucher Signs with 95.7 THE GAME Article–s-Ric-Bucher/14110314

[31] Image of WRUF-FM

[32] Entercom Partners with University of Florida