Dreamworks Animation

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DreamWorks Animation SKG logo                                                 Source: operation build tv

 Dreamworks Animation SKG


Contact

1000 Flower Street Glendale, CA 91201

Phone: (818) 695-5000

Twitter: twitter.com/dwanimation

Homepage: http://www.dreamworks.com/home/

Investors’ page: http://ir.dreamworksanimation.com/phoenix.zhtml?c=185803&p=irol-irhome

Key Executives

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Jefferey Katzenberg, CEO and CED                     Source: Forbes.com

Fazal F. Merchant, CFO

Fazal F. Merchant, CFO                   Source: Hollywood Reporter

 

Ann Daly, President

Ann Daly, President Source: Hollywood Reporter

Background Information

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Dreamworks Animation SKG headquarters                    Source: bizjournals.com

Dreamworks Animation is an animation producing company that has been around since 2004. They are well known to the world having produced numerous films including ‘Shrek,’ ‘Wallace and Gromit,’ ‘Chicken Run,’ ‘How to Train your Dragon,’ ‘Kung Fu Panda,’ and ‘Madagascar.’

History

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From the left, founders of Dreamworks; Jefferey Katzenberg, Steven Speilberg, and David Geffen                                          Source: thegraphicslate.com

On October 12, 1994, three experienced hollywood entertainment veterans gathered up and founded Dreamworks SKG targetting to create a new Hollywood major film company. Mr. Katzenberg, a former Disney executive, recruited his own animation staff from Disney, while Spielberg brought in some of his animation artists from Amblimation, located at London.

In 2004, with Jefferey Katzenberg, Dreamworks’ animation department departed from its parent company Dreamworks/Public Data Images. They made an individual company that distributes and produces their own animations and named it Dreamworks Animation. Since their foundation in 2004, Dreamworks Animation has won 3 Academy Awards, 1 Golden Globe Award and has been nominated for both Academy awards and Golden Globe awards countless times.

Current Plan(2016)

  • MOVIES

Starting this quarter, Dreamworks Animation SKG changed their plans from producing 3 movies a year to producing only 2 movies a year. Although they have produced only one movie last year, “Home“; this year they are planning to launch 2 movies; ‘Kung Fu Panda 3’ and ‘Trolls‘.

  1.  KUNG FU PANDA 3

Kung Fu Panda 3, one of Dreamworks Animation’s most successful animated film after Shrek, has hit the film market with great impact and has already achieved success world wide.

Avoiding to launch their movie at the same date with the new Star Wars movie, Kung Fu Panda 3 pushed back their launch date to January 29th. Collaborating an advertisement for Super Bowl with Wix before the release turned out to be a big success to have the public aware of the movie.

Though their stock prices have dropped by 6 dollars per stock, Dreamworks Animation did not seem to be worried at all. By earning 48 million dollars at the first week of the release, Kung Fu Panda kept their effort at the Box Office with great consistency.

However, due to Deadpool’s amazing success at the Box Office, Kung Fu Panda 3’s winning streak had to stop at the third week of their release. Though Kung Fu Panda 3’s weekly gross immediately reduced after Deadpool and Zootopia’s monopoly, the ‘Panda‘ still had an alternative and unreplacable plan.

Thanks to the Chinese giants who distributed and exhibited the ‘Panda’ movie at China, Dreamworks Animation could not only succeed on having a great start on 2016, but they also could recover their stock prices. Due to the success, Dreamworks could announce their last quarterly reports for 2015 safely with 55 cents per share: which was 39 cents higher than expected to be.

     2.   TROLLS 

Trolls is the last movie that Dreamworks Animation will release this year. Trolls will be open to the public in November, with some star voices that the audience might recognize. For Dreamworks Animation to continue their favorable situation, and compete with Disney and Pixar, Trolls must also achieve success.

  • NEW MEDIA

       VOLTRON: LEGENDARY DEFENDER

Not just movies, but Dreamworks Animation has reached their range to Television Series all over the world. Realizing that producing profit-unpredictable feature films might not make a jackpot, Dreamworks Animation switched their target to a rather non-risky platform such as SVODS since 2013. After buying Classic Media’s classic TV animation characters for $155 million, Dreamworks Animation has announced that they will be producing and distributing Noddy, the classic 90s-00s animation at France and at the United Kingdom.

Netflix is one of the most frequently accessed media platform that 69-million people use regardless of their age. Dreamworks Animation has announced a partnership with Netflix last January. Netflix are now going to be a global home of various Dreamworks -Animation produced featured films including ‘The Adventures of Puss in Boots,’ and ‘Dinotrux.’ Plus, the two video giants will be launching ‘Trollhunters,’ and ‘Voltron: Legendary Defender’, a remake of a legendary Japanese animation.

Awesomeness TV is also one of Dreamworks Animation’s main source of income. Though giving Verizon 24.5% of Awesomeness TV’s stake, Dreamworks still remains as the main owner having over 50% of the stakes. It costed about 110 million dollars to buy the Awesomeness TV, but it is now making 70 million dollars of extra revenue every year; which is exceeding the profit of any other source of income that Dreamworks Animation has.

How important are these new media that Dreamworks started to concentrate on?

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Source: Variety.com

As seen above, Dreamworks Animation’s revenue has exceedingly increased in 2015. Compared to 2012, 2013 and 2014 was not a good year for Dreamworks Animation because their revenue from feature films reduced and the profit from their newly-trying items weren’t too strong to shine. However, in 2015, even though ‘Home’ was the only featured film that they produced, their revenue from TV series and media made Dreamworks Animation leap in the market.

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Source: Variety.com

Like above, Dreamworks Animation is having fun with the new media that they have recently started investing on. Although feature films are not doing so well as they did in the past, their strategy concentrating on subscription video-on-demand are crucial to their growth.

  • INTERNATIONAL OPPORTUNITIES
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Dreamworks Animation land on Korea as a channel                           Source: Worldscreen.com

Not just China, but now they are targetting the whole world. Dreamworks Animation has put effort on producing spin-offs for each countries. They concentrated ‘Kung Fu Panda’ spin-offs in China and ‘How to train your dragon’ spinoffs in Korea; which have made a huge amount of profit and awareness of the company in countries.

On April 20th, Dreamworks Animation and Korea Telecom made an agreement to launch a ‘DREAMWORKS CHANNEL’ in South Korea. After having a bunch of success in Asia, Dreamworks Animation decided to launch their own channel in South Korea; which is the third independent channel that they have created in Asia. Starting in May, the channel will be officially distributed via ‘OLLEH TV.’

Conclusion

 In a nutshell, Dreamworks Animation seem to having been adjusting to the market trend for a past few years, but they have now fixed their goal using new media as their medium. Though it might be risky to put most of their eggs in Netflix, investors and the public will have to look forward to what the company is up to in the following years.

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