[1] Zynga logo


In 2007, Mark Pincus founded Zynga, the first social gaming company. Named after his dog Zinga, the company was created in order to make gaming more accessible and turn it into a more interactive, friendly experience [2]. Zynga has created some of the most successful social games to date, including Words with Friends, FarmVille, and Zynga Poker. Over one billion users have played Zynga games and connected via the company’s franchises.

[3] A sampling of Zynga games

Additionally, in 2009, Pincus formed Zynga.org, a 501(c)(3) non-profit organization that allows the success of social gaming to give back to those in need by connecting revenues from gamers to other non-profits around the world. One of Zynga.org’s biggest projects was the creation of co.lab, a gaming development technology program that gives underprivileged San Francisco kids the opportunity to learn about game design hands-on.



The creation of Zynga spawned the entire social gaming industry, an industry of which Zynga continues to be a leader. According to IBISWorld, the industry has grown rapidly ever since its conception in 2007 [4]. Growth peaked during the 2008 recession, when many companies were downsizing and left unemployed Americans with more leisure time. In recovery from the recession, customers are slowly investing more and more in social games in order to unlock achievements and progress more quickly in the game (for example, while playing FarmVille, a user could pay a few dollars to expedite the growth of their crops and thus move on to bigger and better tasks).

[5] FarmVille 2: Country Escape

Before social gaming, those interested in playing interactive games were required to own some form of external console, such as an Xbox or PlayStation. With Zynga, users can play games and connect with other gamers all across the globe as long as they have an internet connection and an account on a social networking site. The number of broadband connections in households has grown steadily each year, widening the potential market of social gamers. The social network aspect of gaming has introduced new customers that were not previously active gamers, namely females over 40.



[6] Mark Pincus – Founder and Executive Chairman of the Board

[7] Frank Gibeau – Chief Executive Officer and Board of Directors Member










Earlier in March, Mark Pincus stepped down as CEO of Zynga and was replaced by Frank Gibeau [8]. Pincus still sits as the Executive Chairman of the Board and oversees the company. Frank Gibeau is a 20-year veteran of Electronic Arts, one of Zynga’s leading competitors, so he is expected to bring positive change and expertise to the company and allow it to progress financially.



Zynga is a publicly traded company, listed on the NASDAQ under the ticker ZNGA. The stock price currently sits at 2.48, a relatively high number since averaging 2.15 over the past three months [9]. Zynga stock took a tumble in early and mid-February after the publication of a disappointing fourth quarter and annual report. After bringing in $185 million in revenue, the company’s operating income and net income amounted to losses of $55 million and $51 million, respectively. These numbers were a stark contrast to the third quarter, when Zynga brought in $10 million more in revenue and net income was $3 million. Zynga has two main revenue streams: advertising, namely video and banner ads, and the sale of “virtual goods” from in-game purchases [10].


One big change for Zynga that will bring in more cash flow is its future sale of real estate. Currently, Zynga operates out of a 670,000 square-foot office in Silicon Valley, a space that is now too large for its 2,300 employees [12]. Downsizing and liquidating their current office space could lead to a $300 million profit, given the astronomical increase in San Francisco properties since 2012.

[13] Zynga Headquarters


In January, Zynga announced a partnership with The Rubicon Project in developing SponsoredPLAY, a new form of native advertising that allows political candidates to take advantage of what mobile ads have to offer [14]. SponsoredPLAY beta ads have seen six times the engagement rate of normal mobile advertisements, a metric that is incredibly important in today’s age of distracted consumers. With these ads, players connect with brands through mini games that incorporate a piece of the brand’s image. Specifically, The Rubicon Project introduces political candidates as the brands, and encourages the candidates to use the technology to engage voters in a fun and educational way. The SponsoredPLAY ads are also linked to Twitter to create a social buzz around the political issues that the user finds compelling. Ads are expected to be finalized and placed in the games later this year, just in time for the presidential election.

[15] SponsoredPLAY Mockup

One of the two new Zynga games that launched on March 31, 2016 was Willy Wonka & the Chocolate Factory Slots. This was the first game of many to be licensed from Warner Bros. Interactive Entertainment, thanks to a multi-year agreement signed in mid-2015 [16]. The partnership allows for a realistic representation of the characters, sounds, and visuals from the original film. Willy Wonka Slots provides the player with nine different slot machines to begin, in addition to a special “High Roller World” with more levels that unlock after the player has earned over 24 million credits. The basic format of the game is similar to other Zynga games, where the user can play completely for free but has many opportunities to progress further with small increments of in-app credit purchases. The game can be downloaded for free on iTunes, Google Play, and Amazon or played on Facebook.

[17] Willy Wonka & the Chocolate Factory Slots

The second game that debuted at the end of March is Crazy Cake Swap, a variation on the wildly popular Match-3 genre [18]. Crazy Cake Swap is a mix of Candy Crush and Diner Dash, taking place in a bakery and offering different sets of goals for each level. The essentials are similar to other Match-3 games; of course, there’s the concept of matching three or more identical cakes to gain points. A player also only gets five lives and must wait or pay for more when they run out, and a similar wait-or-play model when the end of each “world” is reached. However, it provides a fun element of personalization by allowing users to upload their own photos or avatars, and has more of a storyline than other similar games. Crazy Cake Swap is distributed through the same outlets as Willy Wonka Slots and is free to play with the exception of optional in-app purchases.

[19] Crazy Cake Swap


Zynga has been promising investors two high-development games for awhile, CSR2 and Dawn of Titans, that are finally set to debut later in 2016 [20]. These games could bring in major revenue for Zynga if they become anywhere near as popular as Words with Friends or FarmVille. A recent trend with Zynga has been the overall decline in players, but huge increase in bookings for some of their popular games [21]. Essentially, this means that while there are fewer players, these players are spending a lot of time gaming. If Zynga can successfully recruit more of these avid gamers and grow their user base back up, they will continue to be a force to be reckoned with in the social gaming world.

[22] Dawn of Titans


[1] “Zynga Logo.” Pop Culture Blog. Dallas Morning News, 3 June 2013. Web. 25 Apr. 2016.

[2] “Zynga Leadership.” Zynga. Zynga, n.d. Web. 22 Apr. 2016.

[3] “About Game Cards.” Zynga. Zynga, n.d. Web. 25 Apr. 2016.

[4] “Social Network Game Development.” IBISWorld. IBISWorld, n.d. Web. 22 Apr. 2016.

[5] “Farmville 2: Country Escape.” Google Play. Google, n.d. Web. 25 Apr. 2016.

[6] “Mark Pincus.” Catchafire. Catchafire, 25 Sept. 2013. Web. 25 Apr. 2016.

[7] “Frank Gibeau.” Live Geek or Die. Disqus, 29 Mar. 2013. Web. 25 Apr. 2016.

[8] Takahashi, Dean. “Mark Pincus and Frank Gibeau Talk about the Future of Zynga and Social Mobile Gaming.” Venture Beat. VentureBeat, 2 Mar. 2016. Web. 20 Mar. 2016.

[9] “Zynga, Inc. (ZNGA).” Yahoo Finance. Yahoo!, n.d. Web. 24 Apr. 2016.

[10] Gobry, Pascual-Emmanuel. “How Zynga Makes Money.” Business Insider. Business Insider, 28 Sept. 2011. Web. 24 Apr. 2016.

[11] “Zynga’s Opening Day.” Gigaom. Knowingly, 16 Dec. 2011. Web. 25 Apr. 2016.

[12] Bruno, Alessandro. “ZNGA Stock: This Is Why the Bears Are Wrong on Zynga Inc.” Profit Confidential. Lombardi Publishing, 26 Feb. 2016. Web. 20 Mar. 2016.  

[13] “Zynga Headquarters.” Games.com. AOL, 12 Nov. 2012. Web. 25 Apr. 2016.

[14] Pakula, Kelly. “Zynga & Rubicon Project Announce New SponsoredPLAY Custom Mobile Advertising Product for Political Campaign Advertisers.” Global Newswire. Nasdaq, 7 Jan. 2016. Web. 24 Apr. 2016.

[15] “Zynga Mockup.” Adweek. Adweek, 7 Jan. 2016. Web. 25 Apr. 2016.

[16] Shaul, Brandy. “Zynga Launches Willy Wonka & the Chocolate Factory Slots on Facebook, Mobile.” Social Times. Adweek, 31 Mar. 2016. Web. 24 Apr. 2016.

[17] “Willy Wonka Slots.” Zynga Blog. Zynga, 31 Mar. 2016. Web. 25 Apr. 2016.

[18] Allen, Jennifer. “Crazy Cake Swap Review: Sweet, Familiar, and ‘Friendly’.” GamezeboGamezebo, 5 Apr. 2016. Web. 25 Apr. 2016

[19] “Crazy Cake Swap.” Google Play. Google, n.d. Web. 25 Apr. 2016.

[20] Morris, Chris. “What Will It Take To Turn Zynga Around?Fortune. Fortune, 11 Feb. 2016. Web. 25 Apr. 2016.

[21] Nusca, Andrew. Here’s Why Changing CEOs Won’t Fix Zynga. Fortune. Fortune, 2 Mar. 2016. Web. 20 Mar. 2016.

[22] “Dawn of Titans.” NaturalMotion. NaturalMotion, 5 Mar. 2015. Web. 25 Apr. 2016.

Sony Pictures

10202 West Washington Boulevard, Culver City, California



Sony Pictures, also known as Sony Pictures Entertainment, was formed in 1987 when Columbia Pictures and Tristar Pictures merged to form Columbia Pictures Entertainment (CPE). However, it was not until two years later that the Coca-Cola Company, who owned CPE, sold the business to Sony, who promptly renamed it. Since it became a Sony property, the film production and distribution company has seen successes in both the commercial and critical spheres; Sony Pictures has broken records with releases like Men In Black and won a plethora of Oscars over the years for films such as Crouching Tiger, Hidden Dragon and many others [1].


Sony Pictures is a subsidiary of Sony Entertainment. The company is divided into Sony Pictures Motion Picture Group, Sony Pictures Studios, and Sony Pictures Television. Sony Pictures Motion Picture Group handles the distribution of Sony’s massive library of over 3,500 titles. Sony Pictures Studios offers a variety of production-related services, operating out of the Culver City studio complex which boasts sixteen sound stages [2].


Sony Pictures Plaza in Culver City, CA


As of April 17th, 2016, Sony Pictures held a total of 5.6% studio market share, with Sony Pictures holding 5.2% and Sony Pictures Classics holding 0.4% [3]. With regards to distribution, Sony Pictures holds the third spot just behind Warner Brothers and Walt Disney, with 12.6% of the market share [4].

Sony’s earnings report for the current fiscal year will be released on April 28th, 2016 at 4:45 PM [5]. On January 29th, the Sony Corporation released its financial results for its third quarter. Sales for Sony Pictures increased from 206.6 billion yen in the third quarter of 2014 to 262.1 billion yen in the third quarter of 2015. This represents a 26.9% increase in yen, which Sony attributed this increase to a surge in theatrical revenues due to international successes like Spectre and Hotel Transylvania 2 [6]. Top investment analysts are advising investors to hold their position with Sony stock, as forecasts show a predicted 27% median increase from last fiscal year’s stock prices [7].

On April 24th, Sony’s stock prices closed at $26.59, a five-cent decrease from the previous day’s close. Over the past year, Sony shares have reached a high of $32.95 and a low of $19.90 [8]. However, the past month has seen fairly stable stock prices, seeing change of no more than $2 for the entire period from mid-March to late April [9]. As of April 24th Sony shares are up 7% from 2015 [10].


[11] Michael Lynton: CEO of Sony Entertainment Inc., Chairman and CEO of Sony Pictures Entertainment

[12] Tom Rothman: Chairman of Sony Pictures Motion Picture Group

[13] David C. Hendler: Senior Executive Vice President and CFO of Sony Pictures Entertainment

[14] Robert Lawson: Executive Vice President and Chief Communications Officer of Sony Pictures Entertainment

[15] Leah Weil: Senior Executive Vice President and General Counsel of Sony Pictures Entertainment


Miracles from Heaven (PG)

Despite receiving a multitude of negative critical reviews [16], the faith-based drama Miracles from Heaven has grossed over $64 million internationally, making it a huge success—its production budget was a mere $13 million. The film was released on March 16th through TriStar, a property of Sony Pictures [17].

The Brothers Grimsby (R)

Though Sony has not released the budget for the film, The Brothers Grimsby has undoubtedly been a financial disappointment. Debuting on March 11th, the movie has yet to break just $7 million in the United States. That being said, the film has been a hit internationally with revenues upwards of $20 million outside the US. With pricey talent such as Sacha Baron Cohen, Penelope Cruz, Rebel Wilson, and Gabourey Sidibe, it’s doubtful Sony has seen a return on investment as of yet [18].

Pride and Prejudice and Zombies (PG-13)

This satirical take on the novel was released on February 5th to less-than-enthusiastic reception. Though the film saw a budget of $28 million, it has grossed just $16 million worldwide, with the opening weekend accounting for 48.8% of that [19].


The Angry Birds Movie (PG)

This 3D film adaptation of the popular game will be released on May 20th. Sony Pictures is clearly expecting to cash in on the video game’s massive audience and has invested in a $250 million promotional campaign which includes a Happy Meal promo with McDonald’s and multiple television ads for car company Citroën. Other partnerships consist of Ziploc, Menchie’s Frozen Yogurt, Home Depot, and about 100 more brands and companies [20].

Ghostbusters (PG-13)

The buzz surrounding the remake of Ghostbusters is still going strong. The film features four female stars—Melissa McCarthy, Kristen Wiig, Leslie Jones, and Kate McKinnon—in place of the all-male cast the original film had. The remake has raised important questions regarding women’s roles in popular film. Ghostbusters is slated for theatrical release July 15th [21].


On April 7th, US District Judge R. Gary Klausner approved a multi-million dollar settlement in a class-action lawsuit by previous employees of Sony Pictures. The lawsuit was a result of the cyberhacking incident back in 2014, which released personal information of many employees and Sony partners. The agreement will give the 437,000 people involved identity theft protection until 2017 [22].

HYPEBEAST Giveaway: Autographed Essentials From Nas' HSTRY Clothing x Ghostbusters Capsule Collection

Nas x Ghostbusters Clothing Line

The next day, Sony Pictures announced that their Consumer Marketing department will be working with the rapper Nas to create a high-end Ghostbusters fashion line. The collection, called Nas x Ghostbusters, will be collaborating with brands like FILA, New Era, Monster, HSTRY, Italia Independent, and Tokyobike, and will be exclusively unveiled by HYPEBEAST. The collaborations will help reach the millennial market [23]. Sony Pictures is also teaming up with Activision for a Ghostbusters video game that will operate on PC, iOS, Android, and Kindle [24].

At CinemaCon the week of April 11th, Sony Pictures announced a variety of groundbreaking projects and ideas, most notably MIB 23. The film is a unique concept: a mashup sequel to both Men in Black and 21 Jump Street. Other ambitious projects include animated films like a CGI version of the Beatrix Potter stories of Peter Rabbit and a third installment in the Hotel Transylvania franchise. They also are in the process of developing the animated The Emoji Movie, which will be set inside an iPhone [25].

Sony Pictures is taking a marked interest in sequels and remakes, hoping to capitalize on the popularity of existing films and franchises. There are plans for Blade Runner 2, the follow-up to the original 1982 movie. Then, they are working on a remake of Jumanji, as well as the final film in The Girl with the Dragon Tattoo series. In addition, the company will release a movie version of Stephen King’s wildly popular book The Dark Tower. All the films Sony Pictures teased at the convention are tentatively slated for release between late 2016 and late 2018 [26].


[1] Company History. Sony Pictures. Retrieved April 25, 2016.
[2] Divisions. Sony Pictures. Retrieved April 25, 2016.
[3] Studio Market Share. Box Office Mojo. Retrieved April 25, 2016.
[4] Market Share for Each Distributor 1995-2016. The Numbers. Retrieved April 25, 2016.
[5] FY2015 Earnings Announcement. Sony. Retrieved April 25, 2016.
[6] Consolidated Financial Results for the Third Quarter Ended December 31, 2015. Sony News & Information. Retrieved April 25, 2016.
[7] Equities: Sony Corp. Financial Times. Retrieved April 25, 2016.
[8] Sony Corp. ADR. MarketWatch. Retrieved April 24, 2016.
[9] Sony Corp Ord Stock Chart. Nasdaq. Retrieved April 24, 2016.
[10] Sony: Film Slate Ready To Deliver. Seeking Alpha. Retrieved April 25, 2016.
[11] Michael Lynton. Sony Pictures. Retrieved April 25, 2016.
[12] Tom Rothman. Sony Pictures. Retrieved April 25, 2016.
[13] David C. Hendler. Sony Pictures. Retrieved April 25, 2016.
[14] Robert Lawson. Sony Pictures. Retrieved April 25, 2016.
[15] Leah Weil. Sony Pictures. Retrieved April 25, 2016.
[16] Miracles from Heaven: EW Review. Entertainment Weekly. Retrieved April 25, 2016.
[17] Miracles from Heaven. Box Office Mojo. Retrieved April 25, 2016.
[18] The Brothers Grimsby. Box Office Mojo. Retrieved April 25, 2016.
[19] Pride and Prejudice and Zombies. Box Office Mojo. Retrieved April 25, 2016.
[22] Judge Approves Settlement in Sony Pictures Hacking Case. Billboard. Retrieved April 25, 2016.
[24] Sony Pictures Teaming with Activision for New Ghostbusters Game. Hardcore Gamer. Retrieved April 25, 2016.
[25] Sony Pictures & Warner Bros Preview 2016-2017 Line-up. Slash Film. Retrieved April 25, 2016.
[27] Sony Pictures Logo. JOLT Digest. Retrieved April 25, 2016.
[28] Michael Lynton Photo. Jewish Journal. Retrieved April 25, 2016.
[29] Tom Rothman Photo. IMDb. Retrieved April 25, 2016.
[30] David C. Hendler Photo. Sony Pictures. Retrieved April 25, 2016.
[31] Robert Lawson Photo. Sony Pictures. Retrieved April 25, 2016.
[32] Leah Weil Photo. Sony Pictures. Retrieved April 25, 2016.
[33] Miracles from Heaven Trailer. YouTube: MovieClips Trailers. Retrieved April 25, 2016.
[34] The Brothers Grimsby Trailer. YouTube: Sony Pictures Entertainment. Retrieved April 25, 2016.
[35] Pride and Prejudice and Zombies Trailer. YouTube: MovieClips Trailers. Retrieved April 25, 2016.
[36] The Angry Birds Movie Trailer. YouTube: Google Movie Trailers. Retrieved April 25, 2016.
[37] Ghostbusters Trailer. YouTube: Sony Pictures Entertainment. Retrieved April 25, 2016.
[38] Nas x Ghostbusters Photo. Hypebeast. Retrieved April 25, 2016.
[39] Sony Pictures Plaza Photo. Wikipedia. Retrieved April 25, 2016.

Dreamworks Animation


DreamWorks Animation SKG logo                                                 Source: operation build tv

 Dreamworks Animation SKG


1000 Flower Street Glendale, CA 91201

Phone: (818) 695-5000

Twitter: twitter.com/dwanimation

Homepage: http://www.dreamworks.com/home/

Investors’ page: http://ir.dreamworksanimation.com/phoenix.zhtml?c=185803&p=irol-irhome

Key Executives


Jefferey Katzenberg, CEO and CED                     Source: Forbes.com

Fazal F. Merchant, CFO

Fazal F. Merchant, CFO                   Source: Hollywood Reporter


Ann Daly, President

Ann Daly, President Source: Hollywood Reporter

Background Information


Dreamworks Animation SKG headquarters                    Source: bizjournals.com

Dreamworks Animation is an animation producing company that has been around since 2004. They are well known to the world having produced numerous films including ‘Shrek,’ ‘Wallace and Gromit,’ ‘Chicken Run,’ ‘How to Train your Dragon,’ ‘Kung Fu Panda,’ and ‘Madagascar.’



From the left, founders of Dreamworks; Jefferey Katzenberg, Steven Speilberg, and David Geffen                                          Source: thegraphicslate.com

On October 12, 1994, three experienced hollywood entertainment veterans gathered up and founded Dreamworks SKG targetting to create a new Hollywood major film company. Mr. Katzenberg, a former Disney executive, recruited his own animation staff from Disney, while Spielberg brought in some of his animation artists from Amblimation, located at London.

In 2004, with Jefferey Katzenberg, Dreamworks’ animation department departed from its parent company Dreamworks/Public Data Images. They made an individual company that distributes and produces their own animations and named it Dreamworks Animation. Since their foundation in 2004, Dreamworks Animation has won 3 Academy Awards, 1 Golden Globe Award and has been nominated for both Academy awards and Golden Globe awards countless times.

Current Plan(2016)


Starting this quarter, Dreamworks Animation SKG changed their plans from producing 3 movies a year to producing only 2 movies a year. Although they have produced only one movie last year, “Home“; this year they are planning to launch 2 movies; ‘Kung Fu Panda 3’ and ‘Trolls‘.


Kung Fu Panda 3, one of Dreamworks Animation’s most successful animated film after Shrek, has hit the film market with great impact and has already achieved success world wide.

Avoiding to launch their movie at the same date with the new Star Wars movie, Kung Fu Panda 3 pushed back their launch date to January 29th. Collaborating an advertisement for Super Bowl with Wix before the release turned out to be a big success to have the public aware of the movie.

Though their stock prices have dropped by 6 dollars per stock, Dreamworks Animation did not seem to be worried at all. By earning 48 million dollars at the first week of the release, Kung Fu Panda kept their effort at the Box Office with great consistency.

However, due to Deadpool’s amazing success at the Box Office, Kung Fu Panda 3’s winning streak had to stop at the third week of their release. Though Kung Fu Panda 3’s weekly gross immediately reduced after Deadpool and Zootopia’s monopoly, the ‘Panda‘ still had an alternative and unreplacable plan.

Thanks to the Chinese giants who distributed and exhibited the ‘Panda’ movie at China, Dreamworks Animation could not only succeed on having a great start on 2016, but they also could recover their stock prices. Due to the success, Dreamworks could announce their last quarterly reports for 2015 safely with 55 cents per share: which was 39 cents higher than expected to be.

     2.   TROLLS 

Trolls is the last movie that Dreamworks Animation will release this year. Trolls will be open to the public in November, with some star voices that the audience might recognize. For Dreamworks Animation to continue their favorable situation, and compete with Disney and Pixar, Trolls must also achieve success.



Not just movies, but Dreamworks Animation has reached their range to Television Series all over the world. Realizing that producing profit-unpredictable feature films might not make a jackpot, Dreamworks Animation switched their target to a rather non-risky platform such as SVODS since 2013. After buying Classic Media’s classic TV animation characters for $155 million, Dreamworks Animation has announced that they will be producing and distributing Noddy, the classic 90s-00s animation at France and at the United Kingdom.

Netflix is one of the most frequently accessed media platform that 69-million people use regardless of their age. Dreamworks Animation has announced a partnership with Netflix last January. Netflix are now going to be a global home of various Dreamworks -Animation produced featured films including ‘The Adventures of Puss in Boots,’ and ‘Dinotrux.’ Plus, the two video giants will be launching ‘Trollhunters,’ and ‘Voltron: Legendary Defender’, a remake of a legendary Japanese animation.

Awesomeness TV is also one of Dreamworks Animation’s main source of income. Though giving Verizon 24.5% of Awesomeness TV’s stake, Dreamworks still remains as the main owner having over 50% of the stakes. It costed about 110 million dollars to buy the Awesomeness TV, but it is now making 70 million dollars of extra revenue every year; which is exceeding the profit of any other source of income that Dreamworks Animation has.

How important are these new media that Dreamworks started to concentrate on?

dreamworks dd

Source: Variety.com

As seen above, Dreamworks Animation’s revenue has exceedingly increased in 2015. Compared to 2012, 2013 and 2014 was not a good year for Dreamworks Animation because their revenue from feature films reduced and the profit from their newly-trying items weren’t too strong to shine. However, in 2015, even though ‘Home’ was the only featured film that they produced, their revenue from TV series and media made Dreamworks Animation leap in the market.


Source: Variety.com

Like above, Dreamworks Animation is having fun with the new media that they have recently started investing on. Although feature films are not doing so well as they did in the past, their strategy concentrating on subscription video-on-demand are crucial to their growth.


Dreamworks Animation land on Korea as a channel                           Source: Worldscreen.com

Not just China, but now they are targetting the whole world. Dreamworks Animation has put effort on producing spin-offs for each countries. They concentrated ‘Kung Fu Panda’ spin-offs in China and ‘How to train your dragon’ spinoffs in Korea; which have made a huge amount of profit and awareness of the company in countries.

On April 20th, Dreamworks Animation and Korea Telecom made an agreement to launch a ‘DREAMWORKS CHANNEL’ in South Korea. After having a bunch of success in Asia, Dreamworks Animation decided to launch their own channel in South Korea; which is the third independent channel that they have created in Asia. Starting in May, the channel will be officially distributed via ‘OLLEH TV.’


 In a nutshell, Dreamworks Animation seem to having been adjusting to the market trend for a past few years, but they have now fixed their goal using new media as their medium. Though it might be risky to put most of their eggs in Netflix, investors and the public will have to look forward to what the company is up to in the following years.



Univision Logo / Source Univision.com [3]

Los Angeles
5999 Center Drive
Los Angeles, CA 90045
(310) 348-3434

New York
605 Third Avenue
New York, NY 10158
(212) 455-5200

9405 NW 41 Street
Miami Florida 33178
(305) 471-3900


“Todos estamos con Univision” 

“We are all with Univision” 


Source: Univision.com

Source: Univision.com [14]

Univision is the leading Spanish-language multimedia company in the United States with a network outreach of 94.1 million households. It’s the fifth largest overall network in the country and consistently outperforms English-language broadcast networks two out of every three nights a week and averages 1.4 million adults in the 18-49 primetime age group. The company is multiplatform and owns several digital properties, like TheFlama.com, Unvision.com, UnivisionDeportes.com and La Fabrica. English-language partnerships include Fusion, which caters to the millennial audience, Flama, an online media platform comparable to Buzzfeed but built for a Hispanic audience, and Tejano filmmaker Robert Rodriguez‘s production company El Rey, based in Austin, Texas. [1]


Rooted in an independent Spanish language station in San Antonio, Texas, Univision’s start can be traced back to 1955, when Raul Cortez started KCOR-TV on channel 41. After a change in call letters and  less-than-profitable start, Cortez sold KUAL-TV in 1961 to his son-in-law Emilio Nicolas, Sr. and Emilio Azcarraga Vidaurreta, a Mexican entertainment mogul. The two would go on to sign a second Spanish-language station in Los Angeles in 1962 and a third in Paterson, New Jersey in 1968, appealing and expanding to both west and east coast markets. These three stations became the Spanish International Network, the first network of its kind to broadcast in a language that’s not English in the United States. SIN would continue to expand throughout the country in the next 20 years, until 1987, when Nicolas divided and sold his share of the company to Hallmark Cards and Televisa, a Mexican mass media company and the largest media company in the Spanish-speaking world. It was through this negotiation that SIN rebranded and relaunched as Univision Communications Inc. [2]


Randy Falco, President and CEO

 Francisco Lopez-Balboa, Executive Vice President and CFO

Tonia O’Connor Chief Commercial Officer and President of Content Distribution






Jonathan Schwartz, Executive Vice President, General Counsel & Head of Government Relations, and Secretary

Jessica Rodriguez, Executive Vice President and Chief Marketing Officer

Kevin Conroy, Chief Strategy and Data Officer

All executive photos from same source. [18] 


The logo for Univision and acquired satirical news website The Onion / Source: CNNMoney [15]

On January 19, 2016, Univision announced its purchase of a 40-percent stake in the comedy and satirical media group The Onion. [4] The purchase comes at a time when Univision is looking to further its influence and appeal with millennial audiences, as executives of the company follow the trends of the current growing Hispanic population in the U.S. [5] With the country’s Hispanic population looking to double by 2050, this purchase was a headstart, a method of preparation, for the changing demographics of this country. [6] More Hispanics means more potential viewers and a younger audience as the numbers double. Upon making the decision to purchase a stake in The Onion, Univision felt comedy and satire was an especially powerful way to communicate with millennials, who, if like what both companies produce together, will create a central fanbase that will influence future generations. Largely, though, the company saw The Onion as a complement to Fusion, their news and entertainment faction geared towards young people, and as a method to develop new comedy television programs and Spanish/English comedy and satirical offerings. [7]


Univision’s Fusion was originally created alongside Disney to reach young Hispanic viewers. / Source: Fusion.net [16]

After a three-year contract agreement, Walt Disney Co.’s ABC sold back their 50% stake in the Univision-ABC joint-venture cable network: Fusion. Launched in 2013, the venture was created to act as a multi-platform resource for young bilingual Latino’s heading into the professional world. In the years since, however, Fusion’s struggled to define its identity and place as a media entity, costing Univision $85.2 million in lost revenue alongside other start-up television network El Rey. Currently, Fusion is only available in 40 million homes across the U.S., a small market number compared to competitors and other networks owned by the company. Similarly, the channel isn’t distributed by both Time Warner Cable and Comcast Corp., limiting potential viewers and detracting larger advertisers. The deal took place on April 21, 2016 and information regarding the terms of the sale have yet to be released. [8]


Source: Univision.com [17]

Throughout March 2016 AT&T U-Verse and Univision engaged in a dispute over carriage rates which led to a blackout of Univision-owned locally stations on March 4. U-verse’s 5.6 million subscribers lost access to UniMás, Galavisión and Univision Deportes Network for six days, restoring national services to all households in time for the Univision-sponsored democratic presidential debate. In the dispute, Univision accused AT&T of discriminatory practices by not providing fair and equal compensation comparable to English-only broadcasters. Similarly, company grievances included AT&T refusing to recognize the purpose and importance of Univision and its place and appeal to United States television audiences. Jim Cicconi, AT&T’s Senior Executive Vice President of External and Legislative Affair’s, refuted the allegation, calling them “despicable” and “outrageous.” [9] The two media giants came to an agreement at the end of March and Univision was restored on all local and cable channels. The United States Hispanic Chamber of Commerce commended both AT&T and Univision for reaching an agreement and relaunching services, restating the importance of the network in a press release. [10] 


Univision is a privately traded company and has not yet released its 2016 quarterly earnings. However, a trend that should continue, as substantiated by their 2016 fourth quarter earnings, is a gain in subscriber fee and content licensing revenue. If the company continues to follow the trend set in 2015, overall earnings will increase at a minute percentages across all platforms. [11]



After Univision’s recent acquisitions of The Onion and Fusion, the company announced the formation of the Fusion Media Group, a “multi-platform destination for the new, rising American mainstream.” The effort is a preparation to serve a rising generation of multiculturals who are rapidly approaching 40% of the total U.S. population. Fusion Media Group Will Include Fusion, The Onion, The Root, Flama, Univision Digital, Univision Music and El Rey. [12] 


In February Univision announced an effort to register 3 million Latino voters in time for the 2016 presidential election next fall. The effort, which extends to all of the company’s digital properties, will include engagements created by Fusion and The Root, a website that caters to an African-American audience and cultural issues. This summer, Univision will bring voter drives to the Copa América soccer tournament and run public-service announcements throughout the matches, expected to reach millions of potential viewers. The company looks to expand an online presence and has William Valdes, one of their most popular, and youngest, telenovela stars, is acting as a face of the Latino voter movement. [13]

[1] Univision Network – Univision. (n.d.). Retrieved April 24, 2016, from http://corporate.univision.com/media-property/univision-network/

[2] Univision Communications Inc. History. (n.d.). Retrieved April 24, 2016, from http://www.fundinguniverse.com/company-histories/univision-communications-inc-history/

[3] Univision Unveils a New Brand Logo, Signaling Transformation – Univision. (2012, December 17). Retrieved April 25, 2016, from http://corporate.univision.com/2012/10/univision-unveils-a-new-brand-logo-signaling-transformation/

[4] Steel, E. (2016, January 19). Univision Buys a Stake in The Onion to Reach Millennials. Retrieved April 25, 2016, from http://www.nytimes.com/2016/01/20/business/media/univision-buying-large-stake-in-the-onion.html?_r=0

[5] Baysinger, T. (2016, April 22). How The Onion Is Helping Univision Grow Beyond the Spanish-Language Market. Retrieved April 24, 2016, from http://www.adweek.com/news/television/how-onion-helping-univision-grow-beyond-spanish-language-market-171014

[6] Krogstad, J. M., & Lopez, M. (2015, June 25). Hispanic population reaches record 55 million, but growth has cooled. Retrieved April 25, 2016, from http://www.pewresearch.org/fact-tank/2015/06/25/u-s-hispanic-population-growth-surge-cools/

[7] Folkenflick, D. (2016, January 19). Area Satirical Publication The Onion Sold To Univision (Seriously). Retrieved April 25, 2016, from http://www.npr.org/sections/thetwo-way/2016/01/19/463535648/area-satiric-publication-the-onion-sold-to-univision-seriously

[8] James, M. (2016, April 21). Walt Disney Co.’s ABC sells its Fusion stake to Univision, exits joint venture. Retrieved April 25, 2016, from http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-disney-abc-ends-fusion-univision-20160421-story.html

[9] Lieberman, D. (2016, March 24). Univision Networks Return To AT&T’s U-verse While They “Finalize” Carriage Deal. Retrieved April 25, 2016, from http://deadline.com/2016/03/univision-networks-att-uverse-carriage-deal-1201725920/

[10] USHCC Commends AT&T and Univision for Relaunching Services. (2016, March 29). Retrieved April 25, 2016, from http://www.marketwired.com/press-release/ushcc-commends-at-t-and-univision-for-relaunching-services-2109830.htm

[11] Szalai, G. (2016, February 23). Univision Subscriber Fee Revenue Rises, and So Does Its Q4 Earnings. Retrieved April 25, 2016, from http://www.billboard.com/articles/business/6889307/univision-earnings-fourth-quarter-financials

[12]  Univision PR (2016, April 21). Univision Communications Inc. to Launch Fusion Media Group to Serve the Rising American Mainstream – Univision. Retrieved April 25, 2016, from http://corporate.univision.com/2016/04/univision-communications-inc-to-launch-fusion-media-group-to-serve-the-rising-american-mainstream/

[13] Corasaniti, N. (2016, February 22). Univision Aims to Make Hispanic Voting Bloc Even More Formidable. Retrieved April 25, 2016, from http://www.nytimes.com/2016/02/23/us/politics/univision-hispanic-voting.html

[14] Univision | The #1 place to reach Hispanic America. (n.d.). Retrieved April 25, 2016, from http://corporate.univision.com/

[15] Garcia, A. (2016, January 19). Univision invests in satirical news site The Onion. No joke. Retrieved April 25, 2016, from http://money.cnn.com/2016/01/19/news/companies/univision-invests-the-onion/

[16] Fusion. (n.d.). Retrieved April 25, 2016, from http://fusion.net/

[17] Univision Statement Regarding AT&T U-verse – Univision. (2016). Retrieved April 25, 2016, from http://corporate.univision.com/2016/03/univision-statement-regarding-att-u-verse/

[18] Executive Leadership | Univision. (n.d.). Retrieved April 25, 2016, from http://corporate.univision.com/corporate/executive-leadership/

Universal Pictures



100 Universal City Plaza
Universal City, CA 91608



Universal Studios was founded by Carl Laemmle, Mark Dintenfass, Charles O. Baumann, Adam Kessel, Pat Powers, William Swanson, David Horsley, Robert H. Cochrane and Jules Brulatour. Following the boom of film studios of the time, Universal Studios became a vertically integrated company, linking movie production, exhibition, and distribution all into one corporate entity. Universal ranks among the “Big Six” film studios and is a subsidiary of NBC Universal who indirectly belong to Comcast, a huge media conglomerate. They’ve produced films such as Jurassic World which grossed at $651,926,506 making it the fourth highest grossing film of all time domestically and worldwide [15].


Donna Langley, Chairman

Donna Langley, Chairman, Universal Pictures – Source: Forbes [16]

Jeff Shell, Chairman (Filmed Entertainment)

Jeff Shell, Chairman (Filmed Entertainment), Universal Pictures – Source: BBG [17]





While Universal Studios is a privately traded company, Comcast is its parent company and they are publicly traded. In the most recent quarterly report, Universal cited a revenue increase of 25.8% to $1.6 billion compared to $1.3 billion in the previous year. There was a 74.9% increase in home entertainment revenue drive by the strong performances of Jurassic World and the Minions and Universal has cited an upward trend of revenue into the 2016 year. Earnings per share increased 6.8% with the value being held at $0.79 compared to the $0.74 reported in the fourth quarter of the previous year [7].Universal Studios is currently 5th place in terms of top grossing film companies with a market share of 7.7% and a total gross of $252.4 billion [12]. They hold an average of $36,054,255 per release for its 7 releases so far in 2016. Their top grossing release is Ride Along 2 which cited a total gross of $90,862,685 which exceeded their budget of $40 million [11]. Universal Studios is planning 15 releases for the rest of the 2016 year with the genres being split roughly in half between comedy and horror [13].


—The Boss

—The Boss (2016) [19]

The Boss

The Boss is another one of Melissa McCarthy’s slapstick style comedy movies and was released on April 8th, 2016. The opening weekend of The Boss beat out Batman V Superman by a mere $45,000 proving McCarthy’s star power as a movie she stars in tops another $20+ million opener. The movie opened its weekend with a total gross of $23.48 million with a reported budget of $29 million [1]. The second weekend saw a larger-than-expected 57.8% drop, but still remained in the top five grossing movies that week. The longevity of the movie may extend a little more seeing as the next R-rated comedy doesn’t release until around late May with Neighbors 2 [3].

—The Huntsman: Winter's War (2016)

—The Huntsman: Winter’s War (2016) [20]

The Huntsman: Winter’s War

The sequel to Snow White and the Huntsman, which grossed a total of $396.6 billion, called The Huntsman: Winter’s War was released on April 22, 2016. It charted at number 2 behind Jungle Book, even though Jungle Book was in its second week of circulation [2]. The Huntsman: Winter’s War earned a total of $20,080,000 in its opening weekend domestically and $80,200,000 internationally, proving the series popularity in the foreign market. With an estimated budget of $20 million, it brought in approximately 36% of the opening weekend total of its predecessor. The audience skewed 61% female and 39% male with 47% of the audience being over the age of 30. Comparatively, Snow White and the Huntsman attracted a much more evenly distributed gendered audience with about 53% of them being female [14]. Looking forward, it’s unlikely that the movie will reach an overall domestic cume of $55-60 million off their reported budget of $115 million.


Neighbors 2: Sorority Rising

Neighbors 2: Sorority Rising is an R-rated comedy sequel to the popular Neighbors movie starring Zac Efron and Seth Rogen. Director Nicholas Stoller has said that the sequel was actually inspired by “Toy Story 2“. The film has a bigger budget than the previous one and is expected to focus of different aspects of college greek life. The movie is slated for release on May 20, 2016 [23].

The Purge: Election Year

The Purge: Election Year is also another movie in the series of Purge movies slated for release on July 1, 2016. The movie is third in the series and will follow Senator Charlene Roan played by Elizabeth Mitchell and her head of security Leo Barnes played by Frank Grillo as they escape those looking to kill them for the night. Director of the first two films, James DeMonaco, has agreed to return to direct this third installment [22].


Following competition from other big name companies like Paramount and Warner Bros, Universal Pictures has invested into turning a selection of its movies in 4K Ultra HD this summer. The upcoming Warcraft and Jason Bourne movies will pioneer the format along with UHD versions of Everest, Lucy, and Lone Survivor [6]. The home entertainment movie sector will offer an enhanced selection of new release and catalog titles mastered in Dolby Vision™ and plans to makes all titles available in 4K Ultra HD Blu-Ray and 4K Ultra HD digital formats by the end of 2016 [8].

Jurassic World 2 teaser poster

—Jurassic World 2 teaser poster [18]

In terms of future releases, Universal will be continuing on the success of Jurassic World, the movie that brought in $1.6 billion dollars, and produce the sequel which has a release date of June 22, 2018. The director for the sequel was just announced on April 18th, 2016, to be J.A. Bayona, a Spanish filmmaker who make a name for himself through his tsunami drama The Impossible [5]. Chris Pratt and Bryce Dallas Howard, the stars of Jurassic World, are expected to reprise their roles for the follow-up film.

The Chinese media company, Perfect World Pictures, announced their plan to co-finance up to 50 movies, or movies for a time span of five years, for $500 million with Universal Pictures in an effort to diversify into the English-language film sector [4]. The president, Rong Chen, stated that an even larger phase of investment into Hollywood will follow the deal with Universal this year. Sources familiar with the deal states that Perfect World’s investment would get it a 25% share of most, but not all, of the films released by Universal [9]. This marks the first time a non-state-owned enterprise entertainment company from China will be working directly with a major U.S. studio. In addition, this will be the first time a Chinese company will invest in a multi-year deal with a major U.S. studio [10].


[1] Brevet, Brad (April 10, 2016) Melissa McCarthy’s ‘The Boss’ Narrowly Tops ‘Batman V Superman’ for Weekend #1. Box Office Mojo. Retrieved April 23rd, 2016.

[2] Mendelson, Scott (April 24, 2016) Weekend Box Office: ‘The Huntsman’Opens 64% Lower Than ‘Snow White And The Huntsman.’ Forbes. Retrieved April 25rd, 2016.

[3] Brevet, Brad (April 21, 2016) ‘Jungle Book’ To Repeat at #1 Over ‘The Huntsman: Winter’s War.’ Box Office Mojo. Retrieved April 23rd, 2016.

[4] Brzeski, Patrick (April 21, 2016) China Exec Who Put $500M Into Universal Pictures Says “More To Come.” The Hollywood Reporter. Retrieved April 23rd, 2016.

[5] Kit, Borys (April 18th, 2016) ‘Jurassic World’ Sequel Finds Its Director. The Hollywood Reporter. Retrieved April 23rd, 2016.

[6] Palladino, Valentina (April 20th, 2016) Universal Pictures to release 4K Blu-ray movies, starting with Jason Bourne. ArsTechnica. Retrieved April 23rd, 2016.

[7] Comcast Fourth Quarter 2015. Comcast. Retrieved April 23rd, 2016.

[8] Unknown (April 19th, 2016) Universal Pictures Home Entertainment Unveils First 4K Ultra High Definition Offerings. PR Newswire. Retrieved April 23rd, 2016.

[9] Faughnder, Ryan (February 17, 2016) China’s Perfect World invest up to $450 million in Universal film slate. Los Angeles Times. Retrieved April 23rd, 2016.

[10] Petski, Denise (February 17th, 2016) Universal & China’s Perfect World Confirm 50 Film Funding Deal. Deadline. Retrieved April 25th, 2016.

[11] Ride Along 2. Box Office Mojo. Retrieved April 25th, 2016.

[12] Studio Market Share. Box Office Mojo. Retrieved April 25th, 2016.

[13] Box Office by Studio: Universal. Box Office Mojo. Retrieved April 25th, 2016.

[14] Brevet, Brad (April 24, 2016) ‘Jungle Book’ Repeats, ‘Huntsman’ Falls On His Axe and ‘Zootopia’ Tops $900M Worldwide. Box Office Mojo. Retrieved April 25th, 2016.

[15] Universal Studios. Comcast. Retrieved April 25th, 2016.

[16] Donna Langley. Forbes. Retrieved April 25th, 2016.

[17] Jeff Shell. BBG. Retrieved April 25th, 2016.

[18] Jurassic World Sequel Teaser. Twitter. Retrieved April 25th, 2016.

[19] The Boss. IMDB. Retrieved April 25th, 2016.

[20] The Huntsman: Winters War. IMDB. Retrieved April 25th, 2016.

[21] Youtube: Neighbors 2: Sorority Rising. Youtube. Retrieved April 25th, 2016.

[22] Youtube: The Purge: Election Year. Youtube. Retrieved April 25th, 2016.

[23] Jogwar, Sangati (April 13, 2016) ‘NEIGHBORS 2: SORORITY RISING’ INSPIRED FROM ‘TOY STORY 2’ AND ‘MAD MAX.’ Movienewsguide. Retrieved April 25th, 2016.

Time Warner Cable


Time Warner Cable Logo. [1]

Time Warner Cable Logo [1].

Company Overview

Time Warner Cable is an American cable telecommunications company. It is the second largest cable provider in terms of revenue only behind Comcast [2]. Time Warner Cable serves over 16 million customers in 29 different states [1]. The company was formed in 1992 through the merger of Time Inc. and Warner Communications’ respective cable businesses, following the merger of the two companies in 1989 [1]. Time Warner Cable was spun off as an independent operation in March 2009 [1]. Since its inception, Time Warner Cable has been a trailblazer in the cable industry. They have lead the way in technical innovation through the use of fiber optics to enhance the customer experience. Time Warner Cable provides cutting edge technology, a diverse selection of entertainment content, and superior service to homes across the United States [1]. On April 25th, 2016, a deal was approved by the U.S Department of Justice for the purchase of Time Warner Cable by Charter Communications [3].

A screenshot from a Time Warner Cable commercial advertising one-hour windows [11]

A screenshot from a Time Warner Cable commercial advertising one-hour windows [6].

Customer Service

Time Warner Cable has a reputation for poor customer service. According to the American Costumer Satisfaction Index, Time Warner Cable was the most unpopular company in America in 2014 with a score of 54 out of a possible 100 [4]. Their television service was the second worst ranked brand on the list, followed by Comcast’s Internet Service Provider [4]. Cable companies have recently come under scrutiny for their increasing subscription fees and lack of choice in the market [5]. Cable prices have more than doubled in the past ten years [5]. The rise of over the top subscription video on demand has caused a decline in cable subscriptions [5]. A leading industry analyst estimated that the top 8 cable companies lost 463,000 subscribers in the second quarter of 2015 compared to 141,000 in the second quarter of 2014 [5]. The decline has caused companies to raise their prices [5]. In response to their poor customer service ratings, Time Warner has taken a number of steps. The company launched an ad campaign acknowledging it’s poor customer service and promising to improve it [6]. The main focus of this initiative is a one-hour window for all customer appointments. In 2015, the company reported a 13% decrease in care calls per customer relationship, 98% on-time percentage for customer appointments, and 15% improvement in first-visit resolution [7].

Screen Shot 2016-04-28 at 12.35.18 AM

Time Warner Cable’s 2015 earnings report [7].

2015 Performance

In the fourth quarter of 2015, Time Warner Cable’s revenue grew by 4.9% [7]. The company earned $6.07 billion in 2015 [7]. This represents a 3.9% increase in yearly revenue, Time Warner’s highest in five years [7]. The company attributes the increase to accelerated growth in residential and business services [7]. The company’s operating income before depreciation and amortization (OIBDA) increased slightly for the fourth quarter and the whole year [7]. In their best year of residential subscriber performance ever, Time Warner added 618,000 new customer relationships, 1,000,000 high-speed data upgrades, and 1,036,000 voice subscribers in 2015 [7]. Time Warner made significant investments in 2015 to improve the customer experience and expand their network [7]. As a part of this effort, the company introduced an initiative to convert their infrastructure to an all digital system called TWC Maxx [7]. The new system results in increased Internet speeds, state-of-the-art television services, and improved overall reliability [7]. In 2015, TWC Maxx was fully implemented in six major cities and begun in 4 others [7]. The company has continued expanding the program in 2016 [8].


Comcast logo [11].

Proposed Comcast Merger

In November 2013, it was reported that Charter Communications was to put in an offer to purchase Time Warner Cable for around $135 per share [9]. As a result, Time Warner Cable stock rose by 10% [9]. Charter and Comcast stock also rose based on the rumor [9]. The offer was eventually rejected [10]. On February 13th, 2014 Comcast announced that it intended to acquire Time Warner Cable through a stock swap [11]. The announcement was met with great opposition from government officials, industry executives, and consumer advocacy groups alike [12]. People were largely opposed to the merger based on Comcast’s behavior in past deals [13]. Following its acquisition of NBCUniversal, Comcast became a partial owner of Hulu [13]. As a part of the deal, Comcast was supposed to remain a silent partner and not influence or interfere with the operation of the company [13]. As of July 2013, Hulu was for sale [13]. In that same month, a meeting to decide the company’s fate took place between the operating partners; Walt Disney, 21st Century Fox, and Comcast [13]. According to anonymous sources with knowledge of the conversation, Comcast told the other partners that it could enhance Hulu’s value, which caused them to decide not to sell the company [13]. This action directly violated the terms of Comcast’s NBCUniversal deal [13]. Other grievances included programmers experiencing continued difficulty in making their content available for streaming in Comcast markets and Comcast’s lack of promotion for a stand-alone broadband service that isn’t connected to a television package [13]. The proposed deal would have given Comcast a 57% market share of broadband services [13]. In April 2015, FCC Chairman Tom Wheeler came out in direct opposition of the merger [14]. In light of the strong public reaction, Comcast terminated the merger ahead of the official FCC decision later that month [14].


Charter Communications logo [15].

Charter Merger

Following the failure of the Comcast merger, Charter Communications announced that it would be merging with Time Warner Cable on May 26th, 2015 in a $56.7 billion deal that combined cash and stock options [15]. Charter also announced that they would be purchasing Bright House Networks, previously controlled by Time Warner, in a separate deal for $10.1 billion [15]. This deal was met with far less opposition based on the lower combined market share in broadband service and Charter’s lack of recent negative PR [16]. In order to smooth the approval process, Charter promised not to impose data caps and not charge online content providers for direct connections to its network [16]. On April 25th, 2016, the U.S Department of Justice approved the sale with conditions [17]. On the same day, FCC chairman Tom Wheeler circulated his approval to other FCC commissioners [17]. The order is expected to get enough votes for approval [17]. In their official statement, the Department of Justice said they worked closely with the FCC to coordinate their reviews of the deal and devise comprehensive remedies for the issues that it presents [18]. As part of the approval, Charter is forbidden from including clauses in their Pay-TV contracts that bar content creators from exploiting their programming through online video on demand [3]. This condition was included largely because Time Warner is notorious for being the most aggressive provider with these clauses [17]. The conditions also forbid Charter from retaliating against programmers for licensing to online video on demand [3]. These conditions will last for seven years [3]. The sale will not become official until California public utility regulators submit their approval [17]. They are scheduled to vote in the summer of 2016 [17].


Time Warner Cable’s recent acquisition by Charter Communications will begin a new chapter in the company’s history, as well as the state of cable television altogether. Charter is expected to retire the Time Warner Cable brand [18]. Combining their resources will allow the two companies to cut costs and hopefully provide better prices for their customers. The new Charter’s future success will rely heavily on their public perception in the aftermath of this merger.


[1] Time Warner Cable. Company Overview for Time Warner Cable. Time Warner Cable. Retrieved April 25 2016.

[2] National Cable and Telecommunications Association. Industry DataNational Cable and Telecommunications Association. Retrieved April 25 2016.

[3] The United States Department of Justice (April 25 2016). Justice Department Allows Charter’s Acquisition of Time Warner Cable and Bright House Networks to Proceed with ConditionsThe United States Department of Justice. Retrieved April 27 2016.

[4] American Customer Satisfaction Index. American Customer Satisfaction IndexAmerican Customer Satisfaction Index. Retrieved April 25 2016.

[5] Darrow, Barb and Jones, Stacy (August 18 2015). Cable consumers keep cutting the cord. Can anyone blame them?Fortune. Retrieved April 25 2016.

[6] Morran, Chris (October 5 2015). Time Warner Cable Admits Its Customer Service Stinks. Pinky Swears To Do BetterConsumerist. Retrieved April 25 2016.

[7] Time Warner Cable Inc. (January 28 2016). Fourth-Quarter and Full-Year 2015 Earnings Summary. Time Warner Cable. Retrieved April 25 2016.

[8] Time Warner Cable Inc. (February 8 2016). Time Warner Cable Takes Next Step to Transform TV and Internet Experience in Central and Northern New York. Time Warner Cable. Retrieved April 25 2016.

[9] Yousuf, Hibah (November 22 2013). Cable stocks surge on takeover chatterCNN Money. Retrieved April 25 2016.

[10] CNBC (January 13 2014). Time Warner Cable rejects Charter’s $61B bid as inadequateCNBC. Retrieved April 25 2016.

[11] Comcast (February 13 2014). Time Warner Cable To Merge With Comcast Corporation To Create A World-Class Technology and Media CompanyComcast. Retrieved April 25 2016.

[12] Steel, Emily (April 22 2015). Comcast Critics Cast Doubt on Its Intentions. The New York Times. Retrieved April 25 2016.

[13] Steel, Emily (April 21 2015). Comcast’s Track Record in Past Deals May Be Hitch for Merger With Time Warner CableThe New York Times. Retrieved April 25 2016.

[14] Trefis Team (April 28 2015). Comcast-TWC Merger Called Off; Where Do These Companies Stand NowForbes. Retrieved April 26 2016.

[15] Charter Communications Inc. (May 26 2015). Charter Communications to Merge with Time Warner Cable and Acquire Bright House Networks. Charter Communications Inc. Retrieved April 25 2016.

[16] Economides, Nicholas (March 22 2016). Why a Charter-Time Warner Cable Merger Won’t Actually Kill Cable CompaniesFortune. Retrieved April 25 2016.

[17] King, Hope and Stetler, Brian (April 25 2016). Giant cable merger cleared by regulators. CNN Money. Retrieved April 25 2016.

[18] Morran, Chris (April 25 2016). 5 Things You Should Know About the Approved Merger of Time Warner Cable and CharterConsumerist. Retrieved April 27 2016.



by: Sophia Malik

AT&T and DirecTV logos [1]


AT&T is a leading global telecommunications company with many subsidiaries and business ventures, including DirecTV and Cricket Wireless. Its services and products include wireless communications, data/broadband and Internet services, video services, local exchange services, long-distance services, telecommunications equipment, managed networking and wholesale services [2].  Recently, the company has been working to improve employee relations, improve the brand name, and invest in new streaming technology to appeal to the ever-profitable millennial target audience.  


In 1876, Alexander Graham Bell invented the telephone. That was the foundation of the company that would become AT&T – a brand that is now intimately tied with innovation in communications.

_ Alexander Graham Bell with the first telephone [3]

In 1984, the former AT&T agreed to divest its local telephone operations but retain its long distance, R&D and manufacturing arms. From this, SBC Communications Inc. (first known as Southwestern Bell Corp.) was born.

Twelve years later, the Telecommunications Act of 1996 drove major changes in the competitive landscape. SBC expanded its U.S. presence through a series of acquisitions, including Pacific Telesis Group (1997) and Ameritech Corp. (1999). In 2005, SBC acquired AT&T Corp., creating the new AT&T, a leader in global communications for businesses. The acquisition of BellSouth in 2006 consolidated the ownership of Cingular Wireless.

AT&T led one of the most significant transformations in communications since the invention of the telephone: the birth of the mobile Internet. In 2013, AT&T bought Cricket to give customers in the growing prepaid market more access to mobile Internet services. In 2015, they completed their purchase of 2 Mexican wireless companies, Iusacell and Nextel Mexico. Today, they are encoiraging smartphone adoption and on their way to becoming a leading wireless provider in that country, too. Their 2015 acquisition of DIRECTV makes them the world’s largest pay TV provider.

Randall Stephenson, AT&T CEO talks DirecTV acquisition [4]

Today, AT&T’s share price is  $38.21 [5]. This number is the result of a nearly 6% increase in EPS. [6]

Screen Shot 2016-04-25 at 7.33.13 PM

Stock Price [7]

 Key Executives

Randall Stephenson, Chief Executive Officer (2007-current) [8]

David S. Huntley, Chief Compliance Officer (2014-current) [8]


Ralph de la Vega, Chairman of AT&T Inc. (2016) [8]

Lori Lee, Senior Executive Vice President and Global Marketing Officer, AT&T Inc. (2015-current)[8]

 Online Content


Fullscreen Streaming Service [9] 

With the goal of staying relevant in the increasingly social world, AT&T is launching a new streaming service, debuted through their DirecTV platform on April 26th, 2016. This streaming service, Fullscreen, targets a younger generation of 18-35 year olds who attain much of their TV watching through online portals and OTT services. ATT&T will co-produce premium content that will air both on fullscreen subscription video on demand service and on a Fullscreen programming block on AT&T’s AUDIENCE, available to DIRECTV and U-verse TV subscribers [10].

AT&T Restructuring

Along with a changing platform for providing content, AT&T is experiencing changes throughout the entire company.  Most of the changes occurring in the company today stem from the desire to evolve into the digital sphere of providing entertainment. However, the companies attention to human resources and customer relations, as in their employee initiative which helps to mentor young students [11]. They have also been spending more on advertising. AT&T spent “more than $109 million on video advertising and claimed 60.7 percent of all consumer engagements in the wireless industry from March 16 to April 15” [12]. There is also a more sustained focus on customer satisfaction and fairness. As part of a deal with the FCC in leu of last year’s merger with DirecTV, AT&T is offering $5 internet for low-income families. [13]


[1] AT&T and DirecTV. Digital image. Https://s.yimg.com/uu/api/res/1.2/KyvjY0LgpQZ463vTiwNjVA–/aD01NjM7dz0xMDAwO3NtPTE7YXBwaWQ9eXRhY2h5b24-/http://media.zenfs.com/en_US/Entertainment/Variety/directtv-att.jpg. N.p., n.d. Web. Apr. 13.

[2] AT&T Company Profile | Reuters.com.” Reuters. Thomson Reuters. Web. 13 Apr. 2016.

[3] “Telephone Call.” SpringerReference. http://cdn.history.com/sites/2/2013/11/alexander-graham-bell-makes-telephone-call-AB.jpeg. Web. 13 Apr. 2016.

[4] “AT&T Completes DIRECTV Acquisition | AT&T.” YouTube. N.p., n.d. Web. 12 Apr. 2016.

[5] “AT&T Publishes 2015 Annual Report.” Investor Relations News, Financial Reporting for T:NYSE. N.p., n.d. Web. 15 Apr. 2016. <http://www.att.com/gen/landing-pages?pid=5718>.

[6] “AT&T Publishes 2015 Annual Report.” Investor Relations News, Financial Reporting for T:NYSE. N.p., n.d. Web. 15 Apr. 2016. <http://www.att.com/gen/landing-pages?pid=5718>.

[7] “AT&T Inc.” : NYSE:T Quotes & News. N.p., n.d. Web. 20 Apr. 2016. <https://www.google.com/finance?q=NYSE:T>.

[8] “Executive Bios Landing Page | AT&T Investor Relations | AT&T.” Executive Bios Landing Page | AT&T Investor Relations | AT&T. N.p., n.d. Web. 11 Apr. 2016. <http://www.att.com/gen/investor-relations?pid=7811>.

[9]  Fullscreen Logo. 2016. Arm Digital. Web. 14 Apr. 2016. <http://armdigital.in/site/wp-content/uploads/2014/06/Fullscreen.jpg>.

[10]  “AT&T Has Signed on as the Premier Launch Sponsor for Fullscreen | AT&T.” AT&T Has Signed on as the Premier Launch Sponsor for Fullscreen | AT&T. AT&T, n.d. Web. 24 Apr. 2016. <http://about.att.com/newsroom/premier_launch_sponsor_for_fullscreen.html>.

[11] “AT&T Employees Mentor 1 Million Hours, Surpassing Goal – AT&T People | Planet | Possibilities.” Www.about.att.com. N.p., n.d. Web. 15 Apr. 2016. <http://www.about.att.com/content/csr/home/blog/2016/01/at_t_employees_mento.html>.

[12] Gibbs, Collin. “AT&T Spends $109M to Reclaim ‘king of Wireless TV Advertising’ Crown.” FierceWireless. N.p., n.d. Web. 15 Apr. 2016. <http://www.fiercewireless.com/story/att-spends-109m-reclaim-king-wireless-tv-advertising-crown/2016-04-25>.

[13] CNN Wire. “AT&T Offering $5 Internet to Low-income Families.” WGNTV. N.p., 2016. Web. 24 Apr. 2016. <http://wgntv.com/2016/04/24/att-offering-5-internet-to-low-income-families/>.



Youtube Logo

Youtube Logo [1]

The Founders

Co-Founder: Chad Hurley [8]

Co-Founder: Chad Hurley [8]

Co-Founder: Steve Chen

Co-Founder: Steve Chen [9]

Co-Founder: Jawed Karim

Co-Founder: Jawed Karim [10]

Current Key Executives

Susan Wojcicki

YouTube CEO: Susan Wojciki [2]

YouTube Chief Business Officer: Robert Kyncl [3]

YouTube Overview & History

Google Acquired YouTube in late 2006 [7]

YouTube is a worldwide video sharing company, which was launched in April 14, 2005 by three former PayPal employees [4].  Soon after their launch, Google purchased the company for $1.65 billion, making it the most expensive acquisition for Google at that time [5].  YouTube now operates as a subsidiary of Google.  Since it’s launch, YouTube popularity has skyrocketed, serving as the premier destination to post videos, and creating a network of channels with a significantly easier barrier of entry compared to more established mediums.  Youtube has positioned itself as a significant competitor to traditional media, with the coveted 18-49 year-old market accessing YouTube’s mobile site than any cable television network [6].  Many established networks and personalities now use YouTube as an extension to reach a much wider audience, such as  The Ellen Show and The Tonight Show Starring Jimmy Fallon.  With YouTube’s massive popularity, especially with the younger demographic, much of the company’s recent actions focus on profiting on their large user base.


Google's Stock plummeted after its Q1 Earnings Report [14]

Google’s Stock plummeted after its Q1 Earnings Report in mid April [14]

While Google is a publicly traded company, it is unclear what effect YouTube has on their stocks.  Google has never released the earnings of YouTube and many have speculated that the web service has focused on building a strong user base rather than creating a profit [11].  Despite YouTube announcing it’s paid subscription plan, YouTube Red, a vast majority of YouTube’s revenue comes from advertisements, taking 45% of profits from every video allowing ads [12].  However, within the past few months, Google’s stock (now known as Alphabet, but still retaining the GOOG stock market tag) has fluctuated wildly especially with the April release of their First Quarter 2016 results, reporting a disappointing net income of $5.25 billion [13].  These earnings were more than $310 million less than average expectations, causing nearly a 5% drop in stock within 24 hours of the earnings release.  Much of this can be attributed to spending that increased nearly 27%, focusing on improving YouTube’s servers and content acquisition for YouTube Red that was released in February 2016 [14].  While these numbers might be disappointing, the company seems to be doubling-down on its approach to attract viewers now, and worry about profits later, and it does seem unlikely that this will have a lasting effect on Google’s entire stock.

YouTube Red

YouTube Red, announced in late 2015, was the company’s attempt to launch into the paid subscription market.  For $9.99/month users are able to view videos without advertisements, download videos, receive a free subscription to Google Music, and gain exclusive content [15].  While there was some controversy, YouTube released the first round of their exclusive content, to very mixed results, in February 10, 2016.

A Trip To Unicorn Island

Lilly Singh stars in YouTube’s first documentary [31]

YouTube Red’s first documentary, A Trip to Unicorn Island focuses on YouTube star Lily Singh and is produced by Astronauts Wanted.  The piece focuses on Singh, holder of the YouTube account ||SuperWoman|| with more than 8 million subscribers, during her first worldwide tour [16].  The documentary is clearly targeted at her tween fanbase as she delves into her struggle with depression and preaches self-acceptance.  However, mainstream media has given the piece little to no attention and currently holds a 4.2 rating on IMDb [17].

Dance Camp

Taking from the success of made-for-tv Disney films such as High School Musical, Dance Camp is a teen musical featuring songs created by YouTubers themselves [18].  Similarly to A Trip to Unicorn Island, YouTube’s first foray into the musical world has received essentially no professional press, as has user reviews hovering around 3.5 [19].

Scare PewDiePie

Scare PewDiePie features YouTube’s most subscribed user [32]

This web series centers the most subscribed YouTuber, Felix Kjellberg, otherwise known as PewDiePie, as he navigates different sets inspired off popular horror video games.  The show format mimics what made his channel so popular; commentating and screaming the more terrified he becomes.  His name popularity seems to have garnered some of the most press as well, with episode seven offered to the public for free amassing nearly 24 million views [20].

Lazer Team

Lazer Team, created by Rooster Teeth, is the most traditional offering in YouTube Red’s launch. [33]

The most “traditional” offering of YouTube Red is Rooster Teeth‘s Lazer Team, which prior to appearing on Red’s lineup received an actual theatrical release in late January [21]. The film created notoriety in the Summer of 2014 when it received nearly $2.5 million in a crowdfunding campaign on Indiegogo [22].  The internet company Rooster Teeth has had a very close relationship with YouTube over the company’s life cycle, so it isn’t surprising that the sci-fi movie was brought to YouTube instead of a more traditional physical DVD release.  The movie also brings some credibility to the subscription service, since it is the only content to receive enough professional reviews to warrant a Metacritic score, receiving “mixed or average reviews” with a 42% [23].

The Future

While YouTube Red’s offerings have received very mixed critical reception, the company has plans to release much more content within 2016.  This new content seems to branch out into new demographics, while still maintaining headlining YouTube stars such as Bad Internet written by College Humor and reality show Prank Academy starring PrankVsPrank, which was just began releasing episodes in April [24].  Much of this content targets YouTube’s very young demographic, and while it might attract viewers, it still remains to be seen if they have the capital to spend $10 every month for YouTube Red, especially when Netflix and Hulu‘s offerings seem to be much more well-received.

Live and 360 Video

YouTube Gaming was launched to directly combat video game live-streaming from Twitch.tv [34]

Despite the fact that YouTube has had a chokehold in streaming archived video, the company has fallen behind in the live-streaming market.  Streaming services such as Twitch, Periscope, and even Facebook Live might not necessarily have the numbers that YouTube does, but it has left YouTube with a significantly smaller portion of that market.  To combat this, YouTube released YouTube Gaming in August 2015 to combat Twitch, and continues to expand into the live video world [25].  According to a report by VentureBeat, Google might soon be entering the mobile market as well with an app called YouTube Connect, which would directly combat the popularity of Periscope [26].  YouTube was also the host of the first live-streamed event in the 2016 election cycle, with stars interviewing candidates live onto the website [27].

On April 18, YouTube also announced that it would combine live streaming with some of its newest technology: 360 degree video [28].  The company also announced that it would immediately begin to introduce spatial sound recognition into it’s 360 video, creating a more immersive sound experience.  The effect of this announcement was released to the public during Coachella 2016, where artists such as Matt & Kim and Open the Gates was live-streamed to the public with 360 degree video [29].

As the cost of producing 360 degree-quality videos has reduced in price, YouTube has put capable cameras in all of their creative studios, allowing use for all YouTube content creators [30]. While the effects of this announcement are already being felt, this could also have massive implications for the virtual reality world, where live-streaming has never been compatible with the new technology, but now could be when paired with Google’s own Google Cardboard VR device.

Works Cited

[1] YouTube Logo. Digital image. YouTube. Google, n.d. Web.

[2] Susan Wojciki. Digital image. Twitter. Twitter, n.d. Web.

[3]  Robert Kyncl. Digital image. Twitter. Twitter, n.d. Web.

[4] Hopkins, Jim. “Surprise! There’s a Third YouTube Co-founder.USA Today. N.p., 11 Oct. 2006. Web. 25 Apr. 2016.

[5] Associated Press. “Google Buys YouTube for $1.65 Billion.NBC News. N.p., 10 Oct. 2006. Web. 25 Apr. 2016.

[6] Google. “YouTube Statistics.YouTube. YouTube, n.d. Web. 25 Apr. 2016.

[7] Google Logo. Digital image. Crunch Base, n.d. Web.

[8] Chad Hurley. Digital image. Bio.com. A&E Networks Television, n.d. Web.

[9] Steve Chen. Digital image. Bio.com. A&E Networks Television, n.d. Web.

[10] Jawed Karim. Digital image. Wikipedia. Wikipedia, n.d. Web.

[11] Oreskovic, Alexei. “How Much Money Does YouTube Make? Don’t Ask the New CFO.Business Insider. Business Insider, Inc, 16 July 2015. Web. 25 Apr. 2016.

[12] Edwards, Jim. “The Biggest Stars on YouTube Make Huge Incomes … Yet They Can’t Keep the Vast Majority of It.Business Insider. Business Insider, Inc, 03 Aug. 2015. Web. 25 Apr. 2016.

[13] “Alphabet Investor Relations.Alphabet Investor Relations. Alphabet, Inc., 21 Apr. 2016. Web. 25 Apr. 2016.

[14] Owens, Jeremy. “Google’s Big Plans for YouTube and Cloud Lead to Big Spending.” MarketWatch. N.p., 22 Apr. 2016. Web. 25 Apr. 2016

[15] Google. “YouTube Red.” YouTube. YouTube, n.d. Web. 25 Apr. 2016.

[16] Lenker, Margert. “YouTube Fans See a Different Side of Lilly Singh in YouTube Red’s ‘A Trip to Unicorn Island’.Variety. N.p., 11 Feb. 2016. Web. 25 Apr. 2016.

[17] “A Trip To Unicorn Island (2016).IMDb. IMDb.com, n.d. Web. 25 Apr. 2016.

[18] Spangler, Todd. “‘Dance Camp’: YouTube’s First Movie Has More Adult Themes Than Disney Musicals.Variety. N.p., 12 Oct. 2015. Web. 25 Apr. 2016.

[19]”Dance Camp (2016)IMDb. IMDb.com, n.d. Web. 25 Apr. 2016.

[20] PewDiePie. “LEVEL 7 | I’M NOT CRAZY (OUTLAST IRL GAMEPLAY).YouTube. YouTube, 10 Feb. 2016. Web. 25 Apr. 2016.

[21] Brouwer, Bree. “Rooster Teeth To Release ‘Lazer Team’ In Theaters, On YouTube Red On January 27 – Tubefilter.Tubefilter. N.p., 15 Dec. 2015. Web. 25 Apr. 2016.

[22] “Lazer Team by Rooster Teeth.Indiegogo. N.p., n.d. Web. 25 Apr. 2016.

[23] “Lazer Team.Metacritic. N.p., n.d. Web. 25 Apr. 2016.

[24] “Get Your Popcorn Ready! Our First YouTube Red Originals Are Now Available.Official YouTube Blog. YouTube, 10 Feb. 2016. Web. 25 Apr. 2016.l

[25] Sarkar, Samit. “YouTube Gaming Launches Aug. 26 with Website and Mobile Apps.Polygon. N.p., 25 Aug. 2015. Web. 25 Apr. 2016.

[26] Yeung, Ken. “Google Is Building YouTube Connect, a Livestreaming App to Take On Periscope.VentureBeat. N.p., 23 Mar. 2016. Web. 25 Apr. 2016.

[27] “YouTube Creators Live From Tomorrow’s #DemDebate.” Official YouTube Blog. Google, 16 Jan. 2016. Web. 25 Apr. 2016.

[28] “One Step Closer to Reality: Introducing 360-degree Live Streaming and Spatial Audio on YouTube.Official YouTube Blog. Google, 18 Apr. 2016. Web. 25 Apr. 2016.

[29] Philips, Amy, and Noah Yoo. “YouTube Launching 360-Degree Live Streams With Coachella 2016.Pitchfork. N.p., 16 Apr. 2016. Web. 25 Apr. 2016.

[30] Popper, Ben. “YouTube Introduces Live 360 Video, the Gateway Drug to Virtual Reality.The Verge. N.p., 18 Apr. 2016. Web. 25 Apr. 2016.

[31] A Trip To Unicorn Island Poster. Digital image. Punjab2000. N.p., 12 Feb. 2016. Web. 25 Apr. 2016.

[32] Scare PewDiePie. Digital image. IMDb. N.p., 10 Feb. 2016. Web.

[33] Lazer Team. Digital image. IMDb. N.p., 10 Feb. 2016. Web.

[34] YouTube Gaming Logo. Digital image. PC Advisor. N.p., n.d. Web.



Netflix Logo, Courtesy of Netflix (1)

Corporate Headquarters

100 Winchester Circle

Los Gatos, California 95032

(408) 540-3700


Officers and Directors

Reed Hastings, Founder and CEO

Reed Hastings, Founder and CEO (2)

kelly Bennett, Chief Marketing Officer

Kelly Bennett, Chief Marketing Officer (2)

Jonathan Friedland, Chief Communications Officer

Jonathan Friedland, Chief Communications Officer (2)

David Wells, Chief Financial Officer

David Wells, Chief Financial Officer (2)

Neil Hunt, Chief Product Officer

Neil Hunt, Chief Product Officer (2)

Tawni Cranz, Chief Talent Officer (2)

Company History

In 1997, Reed Hastings and Marc Randolph founded Netflix after previously working together as high ranking software engineers at a company called Pure Software. At the beginning, Netflix was an online movie rental service. Over time Netflix adopted a subscription based model that offered endless movie options for a monthly fee.

400303 05: Packages of DVDs await shipment at the Netflix.com headquarters January 29, 2002 in San Jose, CA. The online DVD rental site has 500,000 subscribers who can rent, receive and return unlimited discs per month by mail. (Photo By Justin Sullivan/Getty Images)

Netflix DVD Rental, Courtesy of Huffington Post (5)



Devices Compatible With Netflix Streaming, Courtesy of Techforanyone.com (6)

The new idea proved to be effective, and in 2002, Netflix officially became a publicly traded company under the ticker “NFLX” with 600,000 active members in the United States. In 2005, that number grew to a reported 4.2 million users, which Netflix was able to sustain by introducing their ground breaking streaming service that allowed viewers to watch shows instantly. By the end of 2010, Netflix had become a major player in the technology world by partnering up with top electronics companies such as Microsoft, Apple, and Blue-ray. The reason for this was to enter other market places and reach all possible consumers. That became possible in 2011; Netflix began to stream internationally and entered countries in Europe and Latin America.(3) In 2013, Netflix produced it’s first original series called House of Cards, which became wildly successful and is still on the air today. Since then, Netflix has been nominated for 79 Emmys and has won 13, and is now viewable in over 50 countries and reports over 70 million subscribers.(4)


Screen Shot 2016-04-24 at 3.33.28 PM

Netflix Memberships, Courtesy of CNBC (7)

Netflix reported earnings were double what most analyst expected. Impressively, Netflix posted a first-quarter EPS of 6 cents, which is up a full cent per share from the year-earlier period. Revenue came in at $1.96 billion, against 1.57 billion in 2015. Now in over 130 countries, Netflix has over 81 million subscribers.(7) This quarter, net additions amounted to a record 6.74 million shattering the old mark of 5.59 million in 2014 and operating income has been cut almost in half to $47 million vs. 97 million a year ago.  One of the main reasons for the great quarter is because of the rapid membership growth. Netflix reported 6.74 million new members, which 4.51 million are international. US revenue grew 18% and profited $413 million, or had a 35.5% margin compared to a 31.7% margin a year ago. International revenue also improved,  increasing 57% and contributing a loss of $104 million, which was better than expected due to the rapid expansion. In most of the international markets, Netflix is only offered in English and payment methods are extremely limited. Going forward, Netflix will add more local languages and payment options to ensure their international plan becomes as profitable as their United States core.(8)

Netflix Stock Price, Courtesy of Yahoo

Netflix Stock Price, Courtesy of Yahoo (9)

In 2015, Netflix stock price reached over $702.60 per share, which resulted in splitting the stock and giving shareholders an extra 6 shares lowering the price to $100.37 a share. Today, Netflix closed at $95.90 per share, comparably better than 79.77 a year ago.(9)



Global Distribution

International expansion is “vital” for Netflix to grow due to a subscription plateau in the United States. The company plans to be in 200 countries by the end of 2016 and in January announced it was live in more than 190 countries already.

Netflix Global Coverage, Courtesy of Netflix

Netflix Global Coverage, Courtesy of Netflix (11)

While English is the main language, Netflix added Arabic, Korean, and Chinese to the 17 languages already programed into the system. Netflix is now available on almost every device that can connect to the internet, and provides the best possible stream based on bandwidth. Although the company has still not made money going abroad, the actual service has been receiving high praise from its international consumers. The hopes that the company will eventually become fully “global’ seems to dwindle relying on China and North Korea, but Netflix does not seem to be giving up.(10)


In the next quarter, Netflix will release seven new seasons of original content that will  include shows like Unbreakable Kimmy Schmidt, Bloodline, Grace and Frankie, and Orange is the New BlackAlso,the company will release the original films The Do-Over, Special Correspondents, and The fundamentals of Caring, which are set to have stars like Adam Sandler, Ricky Gervais, and Paul Rudd behind the projects. Most importantly, the second quarter marks the beginning of the first talk show on Netflix called Chelsea, starting Chelsea Handler.

Chelsea Poster, Courtesy7 of Chelsea Handler's Twitter

Chelsea Poster, Courtesy of Chelsea Handler’s Twitter (12)

This talk show is important because it will abandon the tradition “all episodes at once” model and enter into the realm of nightly streaming. Chelsea will start three nights a week and will be recorded in front of a live audience to compete with other Late Night shows. Lastly, since Netflix is now virtually global, the company has stepped up production of non-English series following the success of last years’s Narcos, which was filmed in both Spanish and English. Netflix plans to release their first french series Marseille on May 5th 2016, and Hibana their first Japanese film in June. These series will give Netflix an edge in non-english countries and will result in a global audience.(8)


Netflix has become the lead pioneer in streaming companies, but with so much success comes competition. The biggest threat to Netflix seems to be the emergence of Amazon. According to Nielsen, in the fourth quarter of 2014, Netflix had a 36% market share on American households to Amazon’s 13% and Hulu Plus‘s 6.5%.(15)

Amazon Vs Netflix, Courtesy of Techradar.com

Amazon Vs Netflix, Courtesy of Techradar.com (17)

These numbers could change due to Amazon’s membership offering of $8.99 a month, one dollar less than Netflix sets to make it’s price in may. Amazon only sold Prime memberships for $99 previously, but on April 17th that changed to challenge Netflix. This is important because it could mean a huge loss in market share for Netflix moving forward. The price adjustment comes at a perfect time for Amazon because Netflix plans on raising their subscription fee from $7.99 to $9.99 a month. It should be interesting to see how Netflix reacts.16


Ultimately, Netflix shows that they are a media powerhouse that looks to make a major impact not only in the United States, but around the world. It will be interesting to see if their experiment in timed streaming will work, and if they can keep Amazon from gaining ground in the marketplace.


  1. theodysseyonline.com accessed April 23, 2016
  2. Netflix.com Officers and Directors accessed April 23, 2016
  3. Media.Netflix.com  accessed April 23, 2016
  4. Bustle.com  accessed April 24, 2016
  5. huffingtonpost.com  accessed April 23, 2016
  6. techforanyone.com accessed April 24, 2016
  7. CNBC.com accessed April 24, 2016
  8. Shareholders PDF accessed April 24, 2016
  9. yahoo.com  accessed April 24, 2016
  10. Media.Netflix.com Netflix around the world accessed April 24, 2016
  11. Help.Netflix.com  accessed April 24, 2016
  12. Twitter.com accessed April 24, 2016
  13. N/A
  14. Youtube.com accessed April 24, 2016
  15. Investorpedia.com accessed April 24, 2016
  16. Geekwire.com accessed April 24, 2016
  17. techradar.com accessed April 24, 2016



hulu company logo [1]

Founded: March 2007 by Beth Comstock & Jason Kilar

Jason Kilar

Jason Kilar [3]

Beth Comstock

Beth Comstock [2]

CEO: Mike Hopkins


Mike Hopkins [19]

SVP, Head of Distribution: Tim Connolly


Tim Connolly [19]

SVP, Head of Content: Craig Erwich


Craig Erwich [19]

SVP, General Counsel: Chadwick Ho


Chadwick Ho [19]


Hulu is an OTT (over the top) streaming service launched in 2008 to provide users with “hundreds of thousands of hours of the best of the best television programming and movies to subscribers with limited commercials” [4]. Hulu offers its services in both the United States and Japan on two pay scales: “with limited commercials for $7.99 per month or with no commercials for $11.99 per month” [4]. New users can also try Hulu for a 30-day free trial.

Compared to other OTT streaming services like Netflix and HBO Go, Hulu has the benefit of being owned by three of the largest programming distributors: NBCUniversalFox, and Disney-ABC. In total, Hulu has over 500 content partners [4], providing them a great advantage in programming over their competitors. On the advertising side, Hulu has partnerships with over 2,000 brand and companies, helping it gain recognition as one of “the top ad-supported online video sites” [4]. Hulu boasts a subscriber base of 9 Million users whose viewership trends are tracked by ComScore, Nielson, and Quantcast.


Hulu was first announced during the Super Bowl XLII broadcast via an Alec Baldwin-starring commercial. Initially, the platform was available for free via an ad-supported system and at a premium level called “Hulu Plus” without ads. Archived content from its three powerhouse distributors (NBC/Fox/Disney) could be viewed in on an unlimited basis on both platforms. In 2011; however, Hulu announced that content would be available on the service the day after premiering once users authenticated their service-providers [5]. Later that year, the company struck a deal with the CW Network to also premiere their content next-day [6]. Two years later, Hulu signed on with BBC Worldwide North America to “bring as many as 2,000 episodes from 144 different BBC titles to a wider American audience” [7].

In Early 2015, AT&T struck a deal with Hulu to allow for streaming on “the telecom company’s websites and mobile apps” [11]. In June of 2015, Showtime became “the first premium service to be offered by Hulu” [8], in a monumental deal that allowed the company to effectively compete HBO Go by offering the addition of Showtime‘s premium content at only an additional $8.99/month as compared to HBO Go‘s $11.99/month charge [8]. This deal also showcased the Hulu platform’s ability to support premium add-ons, highlighting them as a powerful distribution tool for premium content providers. In

Original Programming

In 2011, Hulu partnered with documentary film-maker, Morgan Spurlock, on a 6-episode series titled, “A Day In The Life” [9]. The show was available to both free and premium subscribers and chronicled Spurlock as he followed a famous individual around for a day. In 2013, the company ramped up it’s original content by premiering “three original series and seven exclusive shows” [10]. As of April, 2016, the platform boasts 23 original titles, ranging from shows like The Awesomes to Deadbeat. 

Exclusive Rights Deals

Currently, Hulu is focussed on acquiring rights to exclusive content and original series in order to lure potential users. This January, the company gained exclusive rights to stream “Lifetime’s critically acclaimed drama series from A+E Studios, UnREAL” [11] This move, which gambled on the success of a critically acclaimed show after it’s first season, highlights the mindset of much of the company’s moves thus far in 2016. In addition to UnReal, Hulu also picked up the rights to Chance, “a provocative psychological thriller that focuses on a forensic neuropsychiatrist who reluctantly gets sucked into a violent and dangerous world of mistaken identity, police corruption and mental illness” [12].

On January 27, Hulu announced a “landmark output deal” with IFC Films that makes “Hulu the exclusive streaming home for all future documentary releases from IFC Films, which will include all documentaries from the brands IFC Films, Sundance Selects and IFC Midnight” [15]. In a first-of-its-kind deal, all IFC films will now go directly from theaters to the Hulu platform in the first “one-window” agreement of its kind [15].

Curious George [17]

Curious George [17]

In March, Hulu and Universal announced a deal that gives the platform exclusive rights to the Curious George series for past and future releases within the window of a three-year deal [16]. In total, Hulu users “gain access to all nine seasons – over 100 episodes – of CURIOUS GEORGE® TV series”. Additionally, Hulu will be the home to all Curious George feature-length films and the destination of “direct-to-TV specials” [16].

Content Creator

Aside from picking up the rights to existing content, Hulu sees itself as a platform for content creators to flex their muscles. Speaking at the Code/Media conference, CEO Mike Hopkins said, “What we’re trying to do is give creators the resources they need … and go for it” [14]. While the company is “lacking a defining show like “Orange Is the New Black” or “Transparent,” [14] Hulu is confident in its ability to win bidding wars for broadcast smash-hits, something apparent in the company’s success at beating out Netflix and HBO Go for the rights to Fox‘s Empire.

Virtual Reality

On March 24, Hulu announced the launch of it’s virtual reality application. Available on Samsung’s Gear VR platform, Hulu says that it will be bringing all current content to the app and will be “augmenting the experience with some of the very best 360-degree video content available” [18]. Additionally, the company states that users will be able to “watch the entire Hulu 2D library in immersive 360-degree environments” [18].


With the competitive world of OTT streaming as fiery a battle as ever, Hulu sees to distance itself from the competition by providing its users with innovative, exclusive content. To reel in new customers, the company hopes to be the first to strike gold in new ventures such as virtual reality and will continue to hope that its licensing deals continue to drive revenues.


[1] http://www.freelogovectors.net/hulu-logo-eps-file/

[2] Dan, Avi. “GE’s CMO Beth Comstock Inspires Innovation Through Instigating.” Forbes. Forbes Magazine, 19 Apr. 2012. Web. 25 Apr. 2016. <http://www.forbes.com/sites/avidan/2012/04/19/ges-cmo-beth-comstock-inspires-innovation-through-instigating/#61e6696d3de4>.

[3] Jason Kilar, Chief Executive Officer of Hulu LLC, Speaks during A…” Getty Images. N.p., n.d. Web. 25 Apr. 2016. <http://www.gettyimages.com/detail/news-photo/jason-kilar-chief-executive-officer-of-hulu-llc-speaks-news-photo/123197454>.

[4] About Hulu.” Watch TV and Movies on Xbox, PS3, Apple TV, and More. N.p., n.d. Web. 25 Apr. 2016. <http://www.hulu.com/press/about>.

[5] Stelter, Brian. “Fox to Limit Next-Day Streaming on Hulu to Paying Cable Customers.” The New York Times. The New York Times, 26 July 2011. Web. 25 Apr. 2016. <http://www.nytimes.com/2011/07/27/business/media/fox-to-limit-next-day-streaming-on-hulu.html>.

[6] Wasserman, Todd. “Hulu to Get Current Season of Gossip Girl and Other CW Content.” Mashable. N.p., 28 Oct. 2011. Web. 25 Apr. 2016. <http://mashable.com/2011/10/28/hulu-gossip-girl-cw/#0f8HZKPPEsqq>.

[7] Hulu BBC Deal: A Positive Step After Some Cloudy Times » CEOWORLD Magazine.” CEOWORLD Magazine. N.p., 18 Sept. 2013. Web. 25 Apr. 2016. <http://ceoworld.biz/2013/09/18/hulu-bbc-deal-a-positive-step-after-some-cloudy-times>.

[8] Perez, Sarah. “Showtime Becomes The First Premium Service To Be Offered By Hulu.” TechCrunch. N.p., 23 June 2015. Web. 25 Apr. 2016. <http://techcrunch.com/2015/06/23/showtime-becomes-the-first-premium-service-to-be-offered-by-hulu/>.

[9] Emami, Gazelle. “Morgan Spurlock ‘A Day In The Life’: Original Series Premieres On Hulu (VIDEO).” The Huffington Post. TheHuffingtonPost.com, n.d. Web. 25 Apr. 2016. <http://www.huffingtonpost.com/2011/08/17/morgan-spurlock-a-day-in-the-life_n_929008.html>.

[10] Gates, Sara. “Hulu Expands Original Content, Announces Three Series And Seven Exclusive Shows (VIDEO).” The Huffington Post. TheHuffingtonPost.com, n.d. Web. 25 Apr. 2016. <http://www.huffingtonpost.com/2012/05/21/hulu-expands-original-content_n_1532718.html>.

[11] Smiley, Minda. “AT&T Strikes Deal with Hulu to Offer Subscription Service to Its Customers.” The Drum. N.p., 25 Apr. 2016. Web. 25 Apr. 2016. <http://www.thedrum.com/news/2015/05/14/att-strikes-deal-hulu-offer-subscription-service-its-customers>.

[12] News.” TV Shows and Movies. Ed. Press Admin. N.p., n.d. Web. 25 Apr. 2016. <http://www.hulu.com/press/posts/hulu-acquires-exclusive-svod-rights-to-unreal>.

[13] News.” Watch TV and Movies on Xbox, PS3, Apple TV, and More. N.p., n.d. Web. 25 Apr. 2016. <http://www.hulu.com/press/posts/hulu-picks-up-chance>.

[14] CHMIELEWSKI, Dawn. “Hulu Finally Gets Serious With Original TV Series — But Is It Too Little, Too Late?” Recode. N.p., 18 Feb. 2016. Web. 25 Apr. 2016. <http://recode.net/2016/02/18/hulu-finally-gets-serious-with-original-tv-series-but-is-it-too-little-too-late/>.

[15] Press Admin. “HULU STRIKES FIRST EVER DEAL FOR PAY ONE WINDOW RIGHTS WITH IFC FILMS.” Hulu.com. N.p., n.d. Web. 25 Apr. 2016. <http://www.hulu.com/press/posts/hulu-strikes-first-ever-deal-for-pay-one-window-rights-with-ifc-films>.

[16] Press Admin. “HULU and UNIVERSAL INK GROUNDBREAKING DEAL FOR CURIOUS GEORGE® TV.” Hulu News. N.p., 17 Mar. 2016. Web. <http://www.hulu.com/press/news>.

[17] http://www.rivercenter.org/event/curious-george-2/

[18] Press Admin. “Hulu Launches Virtual Reality Application.” Hulu News. N.p., n.d. Web. 25 Apr. 2016. <http://www.hulu.com/press/posts/hulu-launches-virtual-reality-application>.

[19] Press Admin. “Executives.” Hulu Executives. N.p., n.d. Web. 25 Apr. 2016. <http://www.hulu.com/press/executives>.