With less than a week until Blood & Oil premieres on ABC, the social media tactics employed in the coming days could gauge how many are tuned in Sunday.

Blood & Oil’s Twitter handle has about 16.6k followers to date, which do not seem too terribly low for a new series. However it will be premiering against the CSI: Crime Scene Investigation two-hour finale special on CBS; in which CSI has over 114k followers. With the fan following and recognition for CSI, it’s doubtful fans will tune away from the series finale for the Blood & Oil premiere.

Source: Blood & Oil on Facebook

Across its Twitter, Facebook and Instagram pages, the show has promoted “5 Reasons to Watch the Blood & Oil Series Premiere“, which provides some compelling reasons to tune in–specifically, their male leads: Don Johnson and Chace Crawford. The two gentlemen will likely prove worthy for female viewers in both younger and older demographics, which seems to be the target for the show. Working on this tactic, Blood and Oil’s Instagram consists mostly of on-set shots of their male actors.

Source: Bloodandoilabc on Instagram

Will their social media presence be enough to drive viewers for its premiere? Maybe not the big numbers, but certainly could create a core viewership.

Blood & Oil Premieres this Sunday, September 27th, at 9/8c on ABC.