This week, The Player had a slight increase in the 18-49 adult ratings. However, the .7 to .73 increase isn’t as monumental as NBC would hope. In other news, the show has been taking advantage of its Twitter account a lot recently. They are using many different strategies to build their social media following and audience support.

They are constantly retweeting any positive responses to the show, and tweeting in relation to the plot line in the form of teaser tweets. However, the biggest appeal they are using currently is a prize method. They have come out with a sweepstakes and contests where viewers and followers can tweet responses and show predictions in order to win money. In addition, they are live tweeting the show and communicating with their fans to encourage them to be more interactive. Twitter (social media) appeals, in general, tend to be a way to reach out to the younger generation. The show’s share to rating ratio isn’t changing much from week to week, so I would say their reach to the 18-49 crowd is an intelligent one.