I decided to analyze the advertising for Quantico based off the method I usually watch Quantico. I usually don’t have time for appointment viewing on Sunday night at 10pm so I count in the L+3 or L+7 via online viewing. Usually I watch on the ABC Watch app but this time I watched on my computer on the abc.go.com website.

The timing of commercial for OTT viewing is the same number of breaks as on television. The first two 2 minute commercial breaks were the exact same commercials except for the last two :30 second ads. The last :30 seconds of any commercial break were ads for ABC shows that are upcoming, mainly the winter finales for ABC’s TGIT. The order went: Target thanksgiving ad, L’Oreal Mascara ad featuring Jennifer Lopez, Metro PCS, Infinity truck, a job site called Indeed, then the ABC ad. The next two 6 minute ad breaks were Listerine, Lexus LX (with a clickable options for :15), MD Anderson Cancer Treatment Center, Google App (with extensive buffering issues both times) and then either a Marvel Agents of Shield Commercial or American Crime commercial.

It was interesting too because when you paused the show there was a full screen still advertisement for Jennifer Lopez hosting the Latin American Music Award. Most of the ads I think were pretty basic in who they were targeting, A2554, along with some diverse audiences with Jennifer Lopez’s presence. I think the repeating of ads for the two different breaks just goes to show that some companies are not fully invested into the digital landscape of advertising yet.