Life in Pieces – Post #11

Life in Pieces is now well into its first season, having aired its seventh episode this past Thursday night. The episode drew in 7.99 million viewers for an 18-49 rating of 1.8, which is pretty consistent with numbers from the past five episodes. Though Life in Pieces is still receiving luke-warm reviews from critics, it seems to have found a pretty considerable core audience. The numbers have certainly proved strong enough for CBS, who ordered a full 22-episode in late October.

Interestingly, while Life in Pieces has consistently stronger numbers than other sitcoms that have premiered this season, its social media following is much weaker. The official Life in Pieces twitter account only has about 3,700 followers. FOX’s two new comedies this season, The Grinder and Grandfathered, have 7,000 and 11,500 twitter, respectively. On Facebook, Life in Pieces has 32,000 likes while The Grinder and Grandfathered have 91,000 and 200,000 likes, respectively.

lifeinpieces

Twitter accounts for Life in Pieces and fellow freshman comedies, The Grinder and Grandfathered (both on FOX)

Ultimately, this is indicative of a core audience that is large but not particularly passionate. While Life in Pieces has already received a full first season order, their audience might be too passive to keep the show around for the long run.