The series premiere of The Family is a little over a week away, and I am beginning to see sponsored advertisements on my Facebook news feed for the show.  Whether or not it is because of my Google search history for research on the show, I cannot be certain;  however, if ABC is indeed sponsoring advertisements for the show on Facebook then that is huge in terms of promotion.  However, the advertisement was simply a picture of the characters along with the title of the show, The Family.  The nondescript title, which was previously discussed, combined with a boring picture of characters does not attract as much attention as it could.  Classmates were intrigued by the trailer that was shown in class, so the show does potentially have interesting content and an ability to be marketed, but it must capitalize on that ability instead of coupling its boring title with equally boring advertisements.