CBS will air the Victoria’s Secret Fashion Show Special 2017 on Tue., Nov. 28, 2017, following the long Thanksgiving holiday weekend. This year’s event is being filmed in Shanghai.

Pre Promotion Activity
This event is a prime example of convergence where we witness the trifect-ive power when a major retail brand & advertiser work closely with the broadcaster  Interested viewers can sign up for “exclusive runway content, can’t miss offers” via email. Additionally, one can also sign up online to be “reminded” of the event. Great idea to harness all of the early online buzz that drove actual leads to your site. No sense in letting potential viewers forget when to tune in. Also a great idea to leverage those online visits not just to tally the clicks but also to gain inbound data from your target audience.