CBS has dominated the television prime-time market for several years. Shows that air on Sundays nights tend to attract the most viewers. That being said, there is a lower risk for new shows on CBS that air on Sundays compared to other networks. Wisdom of the Crowd (WOTC) premieres Sunday October 1st at 8:30 P.M, bumping NCIS: Los Angeles to 9:00 P.M. NCIS: LA is a very popular show. Moving its time may attract those established viewers to try WOTC since they are used to watching at that time. Both shows are also crime drama genres.The target audience is the same. In 2016, when NCIS: LA aired at 8:00 P.M, a 30 sec ad would cost $108,145. An ad on WOTC could then potentially reach those figures if it becomes an established show. CBS’s strategic consideration of time slots is a good investment into Wisdom of the Crowd, but whether or not the show gains traction is something that has to wait to be seen.