During its primetime Monday slot, Me, Myself & I competes with Dancing with the Stars season 25 on ABC, So You Think You Can Dance season 14 on FOX, and The Voice season 13 on NBC. Me, Myself & I serves as excellent counter-programming. Firstly, it is the only scripted show on broadcast TV, and may appeal to escapists on a Monday night, looking to unwind after the start of the workweek. Not only are the other 3 shows unscripted, they all fall within the reality-competition format, which some audiences may find manipulative or anxiety-inducing.

Secondly, these long-running series have captured the higher end of the W25-54 bracket, by perfecting the art of using household celebrity names, easy banter between judges, and sentimental stories of participants. This leaves the door wide open for Me, Myself & I to bring in M25-54 and B9-14, as the multi-generational sitcom offers an inside look into the adventures and mishaps of a 14, 40, and 65-year old man. The CBS comedy likely wants to encourage co-viewing amongst fathers and sons. However, at 9.30 p.m. on a school night, the sitcom may be positioned a little after young boys’ bed times.