Wisdom of the Crowd #5

According to Variety, CBS’s Wisdom of the Crowd premier (Oct 1, 8:30 P.M) had the largest audience thus far for a scripted series on a Sunday night with an average of 1.4 rating in adults 18-49 and 8.9 million viewers. Deadline also said the show had a 77% retention. FOX’s ghosted, which premiered at the same time, received the same rating in adults.This is now WOTC’s biggest competition. CBS also had the season premier of 60 Minutes (on before WOTC) and NCIS: Los Angles (on after WOTC). According to tvbythenumbersthese shows went up in ratings as well. NCIS was moved from 8:00 to 9:00 this season. In 2016 a 30 second commercial for NCIS cost $108,145, while 60 Minutes cost $115,630. An ad for WOTC likely costed less than NCIS initially, but now that the viewership is the largest on Sundays, it is safe to say WOTC will be upping the costs. On social media WOTC has been receiving positive audience engagement. While critics were doubtful and disinterested in the show before it was released, the social media comments have mainly been positive. Still, it will be interesting to see how much of the Sunday’s audience will return for next week.