Cord Cutting and Individual Streaming Services
Scott Koondel EVP, Chief Corporate Content Licensing Officer of CBS proudly touted CBS All Access to students at a presentation at S.I Newhouse on October 11th. Following in the footsteps of HBO, CBS All Access has network shows like “9JKL” but also some shows that are solely for the streaming service like the new “Star Trek Discovery.”
HBO’s HBO Go seems to be working well. But as more and more networks dive into creating their own streaming services, consumers may become fatigued as stated in an article on CBS Money Watch.
If consumers note that TV starts to cost as much (or more) than cable, they may go backwards to antenna TV or stick with one of the original streaming sites that carries many options such as Netflix or Hulu. Or viewers may give up on specialized shows because it becomes too much of an effort and, again, too expensive.
You can see what the networks are doing; Disney included, but as to whether it will be successful is still uncertain and may not be seen for a few years yet. Who’s to say that the streaming services won’t be treated the same way as the cable providers with the current cord cutting going on? Investors were not a fan of Disney’s split from Netflix as Disney’s stock dropped following the announcement. Netflix remained the same though according to an article by Variety on September 7th.
Perhaps not though and going to specialized sites may be the future of entertainment for everyone.
For now, it may benefit the viewing of “9JKL” as people who miss it on Monday nights can catch up or (as CBS is hoping) become new fans of the show and tune into the CBS broadcast station or All Access for future episodes.
Image courtesy of CBS