CW’s Dynasty finally aired on October 11^th, but ratings indicate that it is off to a slow start. The show lost more than half of its lead-in audience from Riverdale, with just 1.3 million viewers and 0.3 rating for the 18-49 demographic. While this would normally be problematic for a network, this is not the case with the CW. Unlike the big 3 television networks, CW is operated as a limited liability joint venture between CBS Corporation and Warner Brothers Entertainment. Leslie Moonves, head of CBS Corporation, explained the advantages that Dynasty has due to owning of all of the network’s content. A TV By The Number article shows that he stated, “we own 100 percent of the show, and we’ve already licensed it to Netflix in 188 countries… So this means ‘Dynasty’ is profitable before it even hits the air”. Leslie and the other chief executives acknowledge the low ratings but they are still confident that Dynasty will be profitable from other media platforms. A Hollywood Reporter TV review criticized certain aspects of the pilot such as that it failed to portray the glamorous lifestyle from the original series. Overall, the pilot did not meet viewer’s expectations, but this could change in the second week.