After ‘Valor’s’ second episode, the ratings dropped 20.35% from the series’ October 9th premiere. While the first episode brought in 1.198 million viewers, just under a million people tuned into the October 16th episode. That viewership decline caused an overall ratings drop from .29 to .23 in the 18-49 demographic.
The show sets itself apart from the other military dramas this fall by promoting the series with a female driven plot. Christina Ochoa—the lead female actress playing Nora—is the key component of the cast to draw in typical CW viewers. The network is known for SOAP-type dramas, and Christina Ochoa is the actress to attract the female viewers who want a woman to resonate with. Because the military plot is said to be off-brand for the CW, casting Christina was a critical decision to retain loyal viewers who want a relatable female character.
Christina does a great job of incorporating her role on the series into her personal social accounts. She began a #WarriorWednesday hashtag, where she highlights her own heroes and people she admires. By including veterans she has met while filming, she is not only promoting her show but also sharing positive messages with her followers. In addition, she uses a hashtag #MissionMonday for her Monday posts before the show airs. Her combination of personal photos and those in costume for ‘Valor’ are a great way to promote the show while allowing viewers to feel connected to her personally.