The CBS.com ads for the pilot of Me, Myself & I were mostly targeted at professional, millennial, male technology enthusiasts. They heavily featured brands in the automobile category, such as Cadillac Escalade and Subaru Crosstrek, and the technology category, such as Google Pixel 2, Microsoft Office 365, and Samsung QLED TV. The commercials often included millennial male actors, fast-paced techno or mainstream pop music, as well as urban slang, like “hipster.” Moreover, there were multiple promos for CBS’s sci-fi series, Star Trek: Discovery, which draws in a largely male fan base, passionate about futuristic science and technology. The advertising neatly aligns with the content of Me, Myself & I, as the show revolves around the inventions of tech geek, Alex Riley.

Alex Riley’s invention, a table stabilizer, featured in the pilot of  Me, Myself & I. PC: CBS.com.

Interestingly, there were two ads that fell outside this millennial male audience segment. There was one for The Universal Orlando Resort and one for rheumatoid arthritis medication, Xeljanz XR, aimed at families with young children and elderly people respectively. This could be due to the broad appeal of the show, from children to retirees, since the narrative spans Alex’s life across his childhood, professional life, and retirement.