Analyzing the Splitting Up Together Twitter:

The show has been on twitter ever since it was ordered by ABC into production in May 2017. In the recent weeks as the show has begun to advertise more and more on air the twitter has begun to push its trailer as well. Many posts on the account include clips or stills from the trailer with a quick one liner joke related to the show. In my opinion this formula works well to get viewer attention. An example of a post is from January 18th and reads “When only a squirrel is checking you out … you know something has gotta change in your love life. #SplittingUpTogether”.

As the show is a family comedy it seems wise that you would advertise the show in a comedic manner. Its a great lure because if a viewer finds the joke about the show funny they are likely to then want to check out the show for that same humor used in the ads. With the show still more than a month out from premiere though it will be interesting to see  if the advertising scheme changes as the premiere draws closer.