Poster Analysis:

As we near closer to the air date for the show I have begun to notice trailers and promos for the premiere begin to appear in things such as ads when watching other ABC shows online through the ABC app. I thought with that in mind it would be interesting to spend a week or two analyzing the shows marketing. We learned that the best way to attract an audience to TV is to create curiosity.

In looking at this promotional flyer/banner for the show, the marketers appear to be using the phrase “nothing brings a family closer together than being apart” in order to create that curiosity. The phrase seems paradoxical which immediately engages viewers to wonder what that means and to learn more about that show. Time will tell if it will get viewers curious enough to actually tune in for the premiere to see just how living apart can make the heart strings grow fonder.