A.P. Bio #4

Something interesting I learned this week about the show is that even though it has yet to formally premiere on NBC, aside from its preview a few weeks ago, fans still have the opportunity to view the first three episodes of the show right now on Hulu. This is an interesting thing as it shows that NBC may be concerned about the audience size for live airings of the show and it trying to target the streaming audience by giving them early access to the show.

This will potentially help NBC to connect with a wider audience since much of the younger generation does not watch live airings but rather prefers to stream content. Additionally it may be an additional revenue stream for NBC or Hulu depending on their content deal as people interested in early access to the show may sign up for Hulu if they do not yet have subscriptions.

One concern could be that NBC is not properly advertising this as I have not seen on any of the show commercials a promotion for the three episodes being available on Hulu.