Alex, Inc. (9)

Last week, Alex, Inc. finally premiered on ABC to decent ratings. The show scored a 1.1 with the 18-49 demographic and 4.6 viewers overall. For perspective, this is about what ABC’s Speechless was advertising during its run in the same time slot. Good news for Ale,x Inc.: Speechless was renewed. However, the following weeks will have to experience the same consistency in order to guarantee additional seasons. The show also had to compete with strong shows on rival networks. New episodes of FOX’s Empire and CW’s Riverdale were among the competition. The former brought in a 2.0 rating with 6.14 viewers, and the latter scored a disappointing 0.3 rating and a total of slightly less than a million viewers. Though Alex, Inc. did lose to Empire, it performed moderately well against an established, popular program. Next week’s episode should give a broader perspective regarding the future of Zach Braff’s new network vehicle.