While there hasn’t been much in the news on AP Bio lately, I thought it might be worth taking a look at their marketing on Facebook to see how they promote the show. From a quick scroll through some of the recent posts it seems that the show is trying a humorous approach that their target audience would be likely to connect to. Reading through many of the posts it felt like I was reading through a page of memes or gifs except that the content was all based on scenes or images from the show.

This strategy though could be smart in that is something the audience of the show may be likely to relate to. Mixed in with that style of marketing is also links to articles from magazines that discuss the cast or characters of the show. Overall the show is creating a fun and attention grabbing way of promoting itself on social media however when looking at show ratings it still doesn’t seem like it is enough.