In its eleventh week on the air, I have begun to run out of things to discuss since NBC has yet to renew the show still. So this week I have decided to analyze the way the show is engaging with its viewers on social media, particularly twitter.

The show does not seem to have a very strong following on social media, (only ~7,000 followers) but it does do an excellent job of engaging with those followers that it does have. The show constantly will reply to tweets that viewers have tweeted at the show, usually replying with some snarky comment or other humor. Additionally the show did a live Q&A twitter thing with one of the shows leads last week to engage the viewers as well outside of just the show.

So while the show may be struggling to get more viewers, its engagement technique is likely to be effective in retaining the viewers that it does have by keeping them constantly engaged with the show. This could be a benefit for the show if it were to get renewed as it is working to keep the base it has and thus hopefully retain similar ratings were it to survive for a second season.