This Tuesday, April 17th, the season finale of Black Lighting will premiere. As promised, this will be the show’s 13th episode, and it is titled “Shadow of Death: The Book of War”. With the closing of the season 1, the show has proven their spot on The CW. With a constant rating of .5 for audiences 18-49 and a share of 2, Black Lighting is the third most-watched show on The CW (only a .01 difference from Supernatural).
With the renewal of the second season, The CW has many options on how they choose to continue to promote and increase viewership of the series. As mentioned before, the cast and well-known writers of the show completed serval interviews months before the premiere. They however mainly focused on gaining audiences already interested in comic book characters and to the Black community. For the future of the show, there may have to be different areas/demographics that the network chooses to focus their marketing strategies.
This upcoming summer will be a critical time for the network, especially considering the close of season 1.
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