Cooper Barrett’s Guide to Surviving Life has experienced interesting trends at the beginning of its existence. It received a 1.19 rating for its January 3rd premiere, with a total of 2.621 million viewers. The following week it experienced a 74.17% increase in viewership as ratings rose to 2.07, only to see a decrease in the third week that saw it return to a level similar to its debut with a rating of 1.17. Currently the show is on a brief hiatus because of the way its time-slot of Sundays at 8:30pm clashes with post-season football, and it will return the week following the Super Bowl on February 14th.
The debut episode of Cooper’s Guide did outperform its competition that also debuted the same night, the season premiere of Galavant and the series premiere of Bordertown—however, none of the three shows performed particularly well. Cooper’s Guide received a lot of promotion during commercial breaks of Fox’s NFL broadcasts, but perhaps these promotions could do a better job of establishing an identity for the comedy in order to attract new viewers before the show returns in February.