CBS as well as other networks have attempted to make tech-based shows in the past that have not lived up to expectations ie CBS’s Bull and FOX’s APB. As a result, CBS has been trying to promote their new tech-crime drama show, Wisdom of the Crowd, in numerous ways. The show has been advertised on CBS’s website, newsletters, billboards, on-air and online promos, and YouTube and Google Plus. Both CBS and Wisdom of the Crowd both also have their own Facebook, Twitter, and Instagram. Wisdom of the Crowd’s lead, Jeremy Piven, will present at the 69th Emmy Awards on Sept. 17th, giving the show more publicity. The show has also been a sponsor. In August at the Iowa State Fair, they sponsored a cow. Fair goers had to guess the weight of Bunny the cow, who was at the time 1,182 Ibs. Wisdom of the Crowd also sponsors Matchbox Twenty on https://settheset.com/ , allowing fans to make the band’s playlist during their concerts. Hopefully all their advertising and sponsorship will be a good investment.