Vixen: The Movie had such promise and was a highly anticipated event with a huge following, but unfortunately it let us down; Almost as down as its numbers were. It only got 690,000 viewers, which was less than half the viewers than other shows that aired that night got. To see a comparison The Goldberg’s got 3 million viewers, Master Chef got 3.6 million viewers, Big Brother had 6 million viewers, and America’s Got Talent got 11 million viewers. As stated in the last post Vixen showed promise because of the shows it shared the same world with, such as The Flash. Vixen also showed promised because it appealed to both males and females viewers. Males tend to be the popular audience for super hero content, but since Vixen has a strong female lead character it had the potential to interests and bring in female viewers. Unfortunately it only got a 1.2/5 on the 18-49 demographic. Now the only question is why? The reason is marketing. The CW had next to no marketing or advertising for this franchise. Here are some quotes from fans who would have raised the ratings- if only they had known.

‘Vixen’ Animated Series Premieres To Dismal Ratings On The CW