Me, Myself and I has a clear Twitter strategy: get online users to watch existing episodes through links to CBS.com (no authentication required) and CBS All Access.

As expected, the tweets that get the highest engagement are not the ones that simply include cast interviews or show scenes, but use identity-defining polls to excite users to share their opinions. For example, one poll asked if users were team pancakes or waffles? It received over 440 votes, while video tweets averaged about 100 likes. Another issue is that the videos emphasize the characters’ and actors’ everyday triumphs and failures, but if you’re not already a committed fan, this will mean little to you.

Everyone from cast members to writers of the show came together for a mass live tweet during the pilot, and have since been consistently promoting the show on Twitter. Creator, Dan Kopelman, went so far as to create an account just to promote the pilot on 9/25.

While Me, Myself & I has made a notable and concerted effort on Twitter, they better develop stickier content if they want to entice nonfans to watch the show.

Cast members of Me, Myself & I live tweet during the pilot on Sept 25, 2017.