NFL leads-ins affecting ratings? Or Hurricanes? (#3)

The Orville has now switched from being on Sunday night’s to Thursday Night. The absence of an NFL lead-in on Thursday Night Fox  seems to be affecting how many people are tuning into Fox’s “The Orville.”  Many viewers stuck around to watch these episodes, generating both great viewership and ratings.  Although we have already seen a decline between the first and second episodes, there was an even steeper decline between the second episode and the third episode.  The Orville’s 18-49 rating fell in half, standing at 1.1. Although the NFL programming is likely a factor in this, there could be more to the story. With many in the southern U.S still feeling the effects from hurricane Irma, and the brewing hurricanes that seem to be growing larger by the day out at sea heading towards the country, many Americans are tuning into weather related programming to prepare for and track the storms. This pulls from the viewer pool, affecting programs such as “The Orville.”