We’re about a week away from the premiere of American Crime, and the show is starting to generate some buzz online. While American Crime doesn’t have the amount of traction on social media that some of the other ABC mainstays currently have (like Scandal or How to Get Away With Murder), this will likely build over time. American Crime’s greatest benefit is its time slot, and this is the reason why it really doesn’t need a large scale promotional effort. Viewers come to ABC on Thursday nights knowing exactly what they are going to get. They come for addicting shows that keep them hungry for more episodes each week. If ABC follows that formula with American Crime, people will be there watching the premiere in high numbers, and will keep doing so until the show ends.