The Dovekeepers – Publicity

Publicity for the CBS miniseries The Dovekeepers has been ramped up in recent weeks.  The most prominent of the promotions campaign is that the 30 second ad has begun running on CBS in primetime.  CBS has also been releasing a number of promotional videos on it’s website as well as on YouTube, including set tours with each major cast member.  There have also been segment appearances on shows like Entertainment Tonight and print articles in TV Guide magazine and CBS Watch magazine.

The more interesting of the promotions has been the digital and social media campaign.  The Dovekeepers has been getting decent exposure on the CBS Television website, with features on the front page.  It also has a Facebook, and Twitter, on which they conducted an “Ask the Author” livetweeting session with author Alice Hoffman under the hashtag #TheDovekeepersAskAlice.  More unconventionally the show also has a Pinterest account, on which CBS is releasing the sketches for wardrobe, jewelry and set design as well as promotional stills.   Whether or not this promotion will boost the ratings for the broadcast is yet to be seen.  The Dovekeepers airs on CBS March 31 and April 1.