NBC took 114 million viewers by surprise when it debuted the Heroes Reborn trailer during the 2015 Superbowl. Before this reveal, there was virtually no chatter indicating any expectation for the revitalization of the critically acclaimed series Heroes. However, with the premier just days away, the hype for the 13-episode mini series continues to rise due to the expansive marketing push from NBC.

Though its going to be hard for NBC to top the iconic “save the cheerleader, save the world” slogan, Heroes Reborn has been making waves with its stunning movie posters and electrifying trailers. Check out the most recent trailer below.

Along with various public appearances by the cast at big name events such as Comic-Con and TIFF, NBC furthered its promotional efforts with a digital prequel series titled Hereos Reborn: Dark Matters that fans can stream directly from the NBC website. Additionally, fans are anxiously awaiting the release of a Heroes Reborn video game.

Lastly, this week NBC brought the final push by taking the series to Times Square where fans could interact with the show and “become a hero” through an interactive photo both and multi-visionary experience. All of the fan created content was shared via social media.

It will be interesting to see how NBC continues to promote the show after the September 24th premier.