Scream Queens – Post #4

In the aftermath of last Tuesday’s premiere, Scream Queens had a low initial rating of only 1.65. However, after three days, the show added 1.07 ratings from adults ranging from 18-49, boosting the show up to a 2.73 rating. That is a 65% increase and jumped ahead of three shows apart of Tuesday night’s competition. Ryan Murphy’s new horror comedy gained an additional 2 million viewers in these three days via television, as well as 1 million new streaming viewers, totaling out the shows three-day viewership to around 7.3 million. With all viewing platforms taken into account, that’s an 80% increase.

In an interview with Variety, Murphy stressed how these initial numbers are a perfect example of how people are watching their programming when they want to via the best outlet for them. It’s not a huge concern to Murphy at this time, as he is confident that the audience will stick with the show. Going forward, Murphy plans to wait for Live+3 numbers to get a true sense of the ratings for Scream Queens.

Will last night’s ratings prove true to Murphy’s theory?