Scream Queens – Post #4

In the aftermath of last Tuesday’s premiere, Scream Queens had a low initial rating of only 1.65. However, after three days, the show added 1.07 ratings from adults ranging from 18-49, boosting the show up to a 2.73 rating. That is a 65% increase and jumped ahead of three shows apart of Tuesday night’s competition. Ryan Murphy’s new horror comedy gained an additional 2 million viewers in these three days via television, as well as 1 million new streaming viewers, totaling out the shows three-day viewership to around 7.3 million. With all viewing platforms taken into account, that’s an 80% increase.

In an interview with Variety, Murphy stressed how these initial numbers are a perfect example of how people are watching their programming when they want to via the best outlet for them. It’s not a huge concern to Murphy at this time, as he is confident that the audience will stick with the show. Going forward, Murphy plans to wait for Live+3 numbers to get a true sense of the ratings for Scream Queens.

Will last night’s ratings prove true to Murphy’s theory?

One Big Happy: ratings increase

My past predictions for One Big Happy were false. I thought the show was going to flop because of its worn out comedic strategies, but I was wrong. Critics were still harsh about the show last week but more and more viewers say that the show is growing on them. Last week’s rating (March 31st) was 1.2 with 3.9 million viewers. This week, the rating increased to 1.3 with 4.7 million viewers. I believe the reason for this increase is One Big Happy’s compatibility with its lead in show, Undateable. After doing some research, I was also able to find that the show ranks number one at 9:30 PM among the “Big 4” in women 18-49 and 18-34. It tied for number one in adults 25-54. The show also generated NBC’s third highest 18-49 rating in its time slot since November 18, 2014. Now that the show has grabbed the attention of a decently large audience, it needs to do what it can to keep that audience loyal. Ellen will have to continue promoting the show due to her high celebrity status and the success of her talk show. There has been no predictions for a show renewal.