The Catch Post #11

The Catch was rated 1.1 and had 4.9 million viewers on April 7th. With the constant decline of ratings and viewers, Shonda Rhimes and ABC have found different ways to keep the show relevant across the domains under The Catch. On Twitter, the show has 31k followers and on Facebook 122k followers. On Twitter, The ABC Music Lounge Twitter page posts music forĀ each episode. It helps that most of the artists are under the Disney MusicĀ Group and Universal Music Group. On the Facebook, the show posts recap videos and direct links to watching the latest episodes. The links are directed to ABC.go.com where the episodes are available the next morning after Thursday premieres. Directly giving fans and viewers sources to the program content is a way to instill trust and gain a consistent following.