Tag Archives: facebook

The Catch Post #11

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The Catch was rated 1.1 and had 4.9 million viewers on April 7th. With the constant decline of ratings and viewers, Shonda Rhimes and ABC have found different ways to keep the show relevant across the domains under The Catch. On Twitter, the show has 31k followers and on Facebook 122k followers. On Twitter, The ABC Music Lounge Twitter page posts music for each episode. It helps that most of the artists are under the Disney Music Group and Universal Music Group. On the Facebook, the show posts recap videos and direct links to watching the latest episodes. The links are directed to ABC.go.com where the episodes are available the next morning after Thursday premieres. Directly giving fans and viewers sources to the program content is a way to instill trust and gain a consistent following.

 

 

Second Chance Post #8

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This past Friday, Second Chance continued to drop in the ratings. Even for FOX, a 0.5 in the 18-49 demo isn’t very good, but a total audience of about 1.91 million is still respectable. According to TV By the Numbers’ renew/cancel weekly standings, the show still has not been officially cancelled by FOX, but it’s thought that this will probably occur by May of this year. Being that the season order was cut down before the show even aired, renewal isn’t likely.

It is interesting to note that since I last blogged about Second Chance’s Facebook pages, the number of people who like the page has increased by over 7,000. The total number of likes now sits at over 18,000. Everything the page posts gets good social engagement and fans seem very happy/dedicated to the show. When going to the FOX website, Second Chance is pretty far down on the homepage so they don’t seem to be actively promoting it on web. A cool feature that they do have is called Latest Buzz which is found on the show’s homepage within the FOX website. Here, they curate what people are saying about the show on social media which includes official show accounts, stars of the show, and general fan tweets. It’s done in a very attractive and clean layout. Just shows once again that social is really a requirement for today’s television…

ABC’s The Catch – Post 3

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With the recent release of the official trailer, The Catch has gained over 1,500 followers on Facebook which lands them at 28,533 followers today. Their Twitter is in the low range of 3,777 but the premiere date is more than a month away so those numbers may rise closer to March 24th. The show’s first major promotional spot was last Thursday during the #TGIT lineup winter premiere night. The Catch will be joining the lineup taking the place of How To Get Away With Murder and being led in by The Family at 9:00pm which premieres on March 3rd then the local news afterwards at 11:00pm.

It does have to compete with shows with older followings like Elementary on CBS and Shades of Blue on NBC. Both shows also have strong female leads but what their advantages come with female leads who are veterans in a primetime slot. Jennifer Lopez’s (34.8 million followers) notoriety for Shades of Blue helps the show maintain a loyal fan base with a collective Twitter following for the show at 16k. Elementary (which premiered in 2012) has a Twitter following of over 66k and Lucy Liu’s (181k followers) fan base has been a great support for the show. Mireille Enos’ Twitter was created in January 2016 (most likely for the show) and only has 431 followers. The three tweets that she has are about The Catch; two Instagram posts and one post announcing the premiere date. Hopefully social media will help this show live up to the #TGIT powerhouses built by Shonda Rhimes.

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Minority Report- Post #11 Publicity

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This week Minority Report’s rating actually went up. It went from a .63 to a .7 but then viewers actually dropped from 1.75 million to 1.74 million viewers. It is up for debate whether or not the break from the show during the week of November 9th was successful or not for the show when they aired a Bones rerun instead. Minority Report luckily had a higher rating than the Bones rerun last week.

After watching a lot of television I have seen a multiple commercials for other series that premiered this season, but I haven’t seen any for Minority Report. I wouldn’t even know about the show if it weren’t for this class or my internship this past summer. Fox has not done a good job advertising for Minority Report. There are things on social media, but the numbers of followers is very low. The show only has a little over 8,000 followers on Twitter and a little over 120,000 likes on Facebook. I wonder how the show would have done if it had more publicity in the beginning.

Weird Loners – Blog Post 4

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The launch date for Weird Loners on FOX is rapidly approaching! March 31st will come sooner than you may think.

With about a month before its premiere, I thought I would check out what FOX has done to promote Weird Loners via Facebook, Twitter, and Instagram.

This is what I found…

Facebook: 

  • Since May of last year, there have been a total of 13 posts. 
    • 6/13 released within two days of Valentine’s day.

Twitter:

  • 30 tweets

Instagram: 

  • 10 posts

Ultimately, I think FOX is doing a poor job of promoting Weird Loners. This show may want to take some pointers from ABC’s American Crime whose promotions began over a year ago.

It was definitely smart for Weird Loners to take advantage of Valentine’s Day for promotional value but that simply won’t deliver FOX the ratings they are looking for.

Most of Weird Loner’s social media buzz relates with the audience’s ability to relate to the show’s title. Thus, if this show hopes to become a major competitor, they are going to need to step up their promotion game ASAP.