Ghosted #3

Posted on by

Ghosted is using an interesting strategy to garner viewers ahead of its October 1 premiere on Fox: the pilot of the new comedy starring Adam Scott and Craig Robinson was live streamed on Twitter every night from Sept. 21 to Sept. 24. The move is part of a broader partnership between Fox and Twitter involving pre-show and post-show interaction with the cast, journalists and “influencers” for multiple shows.

In addition to the Twitter, the Ghosted pilot is also currently available to stream on demand at Fox.com, as has become quite common with new shows. The Twitter strategy seems to indicate that Fox is hoping to create some positive social media buzz for the new sitcom, and leverage its recognizable leading men to drum up some excitement from fans.