CBS’s Seal Team is set to premiere tonight at 9:00 PM EST. While the show has not been seen by the general public, Adweek decided to rank CBS’s new fall shows and talk about if the show is good for your brand. Out of the six new shows coming to CBS, Seal Team was position in fourth place beating 9JKL and Wisdom of the Crowd. However, placing 4th out of six is not promising for the new show.
Adweek gave this review because the plot seems to be more interested in action sequences than the show’s characters. The critique then went on to say that purchasing advertising time in Seal Team is only good “if you’re buying inventory on the other CBS procedurals.” This bad review can decrease the support of advertisers to purchase space in the available commercial time for Seal Team. This can cause a major problem because the show may end up losing money for CBS instead of making a profit.