In preparation for the upcoming series premiere of Valor, the CW Network has incorporated social media to engage viewers in the promotional process. The homepage for the show offers links to the Facebook, Twitter, and Instagram accounts all regularly updated with trailers and photos of the cast. The posts also include numerous videos of the actors at premieres and festivals. The Instagram account was started in May, and has only begun to be used frequently within the past few weeks as the October 9^th premiere approaches. One of the main actors, Matt Barr, did a takeover of the account, posting several updates at the iHeart festival throughout the past weekend. Although this promotes a key character of the show, Valor prides itself on standing apart from other military dramas by being female driven. Because of this, the account should incorporate male characters but prioritize advertising the female cast. Christina Ochoa, who plays the lead Nora, should be featured more often with more personal content. It is this character the target demographic will resonate with, and getting to know her better before the premiere would help CW fans connect to a character they’d want to watch a show to follow.