Valor #7

Valor has now aired three episodes, and each week the viewership has continued to decline. After the 20.35% decline between the first and second week, the CW network has now seen an additional 18.06% drop for the third episode for the key demo rating. The ratings came in at .19 for the key 18-49 demographic, with a total of 0.88 million viewers. If the viewership continues to drop to numbers lower than this, ‘Valor’ is at a serious risk of cancellation.

In comparison to the ratings of other network shows airing at the same time, the ‘Valor’s’ potential for success is not looking optimistic. Valor competes for the Monday 9pm time slot with already established fan bases for shows like ‘Dancing with the Stars’ and ‘The Voice.’ ABC’s ‘Dancing with the Stars has continuously brought in viewership of approximately 8 million, while NBC’s ‘The Voice’ averages 9-10 million viewers.

It is too soon to determine Valor’s future, however the ratings for the first three episodes do not indicate a huge breakout hit the CW President hoped the military drama would prove to be. While the network was attempting to diversify programming with an off-brand series, number of viewers illustrates a disconnect. Although the major networks like ABC and NBC are known to reign in more viewers than the CW, there is a major gap in the difference between these ratings. While ‘The Voice’ and ‘Dancing with the Stars’ have an established fan base, ‘Valor’s’ viewership of under a million does put the show at risk for cancellation.