Dynasty #7- Week 2

According to TV Line statistics, in week 2 Dynasty lost 27% of its total audience. Similarly, TV By The Numbers found that it maintained its ratings of 0.3 in the 18-49 demographic from the prior week. The total amount of viewers slipped from 1.3 million to just 0.98 million. As I had anticipated, Dynasty faces a lot of competition with ABC’s Modern Family airing at the same time. Modern Family had over 6 times the amount of viewers with a number of 6.14 million. Dynasty is having difficulty recreating something that can even remotely compare to the original. This is the same challenge that movie studios face when they release a film based off a famous book. The audience automatically has high expectations set and can make criticisms based on the original work. According to an article posted on MSN entertainment, “this reboot isn’t nearly as fun as the original because it’s trying way too hard in every way…everyone is overacting, but not in the silly way that made the ’80s “Dynasty” so enjoyable”. Based on this, I believe it is in Dynasty’s best interest to narrow their target audience to just young adults who have not seen the original series.