Me, Myself and I #8

In an unusual turn of events, following a month of ratings decline, episode 5 of Me, Myself & I saw a ratings uptick on October 23. Total viewers increased by 8.6% to land at 4.6 million. The increase in total viewers is likely due to a night of higher PUT levels, as Kevin Can Wait at 9 PM, 9JKL at 8.30 PM, and The Big Bang Theory at 8 PM saw increases in total viewers by 2.4%, 7.6%, and 1% respectively.

Interestingly, while total viewers increased, Me, Myself & I’s A18-49 demographic rating remained stagnant at 0.90. Conversely, lead-in, Kevin Can Wait, and 9JKL both saw upticks in the money demographic. This tells us that Me, Myself and I struggles to appeal to viewers in the A18-49 range, as they tend to drop off after watching preceding CBS sitcoms. Me, Myself and I may target millennial men through their ad spots, but it likely reaches an older demographic, possibly due to the star power of John Larroquette (playing 65-year-old Alex Riley).