One promotional method that Life Sentence is using is social media platforms. They have established their target audience being 18-35 year olds and they know it will largely be a female audience base. When looking at this demographic, one can only assume that social media is a major aspect in their social lives.The use of social media seems like an obvious way to each their audience and catch their attention. This seems to be the main method, besides advertisements on their network, that the CW is promoting their show. This is an interesting change from the old Billboard concept from years ago.

The show itself has Twitter, Instagram, and Facebook. Along with this comes the CW Network social media platforms and also the director/writers/etc. accounts.  This is where the show announces New things coming to the show or showcases new promotional content. This could be new promotional videos, new artwork, retweets of things posted by the actors, etc.

The actors themselves play a huge role in promotion on social media. Lucy Hale, who is playing the lead role of the show as Stella, uses her accounts to advertise for the upcoming show. She shares insight on the production process, promotional videos from the networks, and her own personal photos/videos of her with her cast mates. Lucy Hale knows that those who follow her on her social media accounts are mainly fans of hers.  By using this as an outlet, she is able to spark their interest in her upcoming show.