Dynasty #3- Competition

An important aspect that CW must pay close attention to is what shows Dynasty will be competing with during the Wednesday nighttime slot. A major competitor will be ABC’s Modern Family, a multigenerational family comedy, as it also airs at 9:00 PM. Modern Family and Dynasty have similar target audiences, both including teenagers and middle-aged adults. Although Modern Family has consistently held the lead demographic on Wednesday nights, a recent TV By The Numbers article stated that it reached its third-lowest mark ever of 1.9 in ratings. Similarly, Wednesday’s collective ratings for the big 4 networks which include ABC, CBS, Fox, and NBC decreased 30% from the premiere week in 2016. With this decrease in ratings, CW is put at an advantage with their upcoming debut of Dynasty. Reports show that CW has maintained a steady audience unlike these other networks. Dynasty’s other competitors include CBS’s Seal Team, Fox’s Star, and NBC’s Law & Order: SVU. The question is if whether or not lost viewers for the big network shows will shift their attention towards Dynasty. This would give CW a lead by allowing its viewer ratings to increase.