Before the premiere of Black Lightning, the cast and writers of the show interviewed on several news shows and magazine platforms. This is an expected marketing strategy for series before their 1st season on a network. However, Black Lighting heavily focused their promotions in 2 primary demographics: African Americans and comic book fans. Prior to the show’s premiere, the cast and writers all conducted serval interviews at the 2017 Comic Con and several interviewed with Black-owned news outlets.
Essence Magazine held interviews with each cast member regarding the show and their thoughts about being a Black superhero. Throughout the article, the author stresses the importance of having a Black-centered show on television. As I have mentioned before, the show received attention for breaking records such as being the first show to show a Black female, lesbian superhero.
In July of 2017, the cast and writers of Black Lighting interviewed with a variety of companies at the Comic-Con International Festival in San Diego. Hollywood Reporter, Variety, CNet, and Deadline are just a few of the news compies that reported on Black Lighting and shared interviews with the main character and Samil and Mara Akil (the shows writers).
Sources:
http://www.etonline.com/tv/222204_exclusive_black_lightning_cast_opens_up_about_being_the_first_black_superhero_family_on_the_cw
https://www.essence.com/entertainment/black-lightning-cast-exclusive