During this past week, ‘The Good Doctor’ significantly increased its social media presence. While the show had a good amount of presence in Facebook and Twitter, it had left Instagram behind.

However, this past week, it utilized a new Instagram trend that has been used mostly by younger users. It consists of putting multiple posts that in the main page, with the grid view, they would create an image. This was a great way to appeal to that 18-34 demo.

‘The Good Doctor’: Instagram Feed

They also did a screening of the pilot at a university followed by a Q&A with Executive Producer, David Shore, and West Wing actor, Richard Schiff. For this, they only promoted using Instagram Stories, which provides better data analytics than Snapchat, and more user interaction.

‘The Good Doctor’: Instagram Stories

Furthermore, they tweeted articles from renowned sources like Yahoo, skewing older, and NowThis, a new digital company that appeals younger. Not only do these bring those users that follow the show, but also those from their specific platforms.

Lastly, on Facebook Stories, they added a filter for people to “see how Shaun would see”. These platforms and techniques are interactive, and specifically to attract younger people repeatedly over the week before the premiere.

By: Alex E. Álvarez

In this age of the internet, social media has become increasingly important in the marketing of every product. ‘The Good Doctor’ follows this trend by posting constantly on its social media accounts.

The show’s Twitter account makes a daily post that most of the times includes a picture or a promo video. On Twitter, it has 15.2 K followers, and in Facebook around 475,000 people likers and/or followers. People engage with the posts by commenting and sharing; one publication made on August 15^th was played over 10 million times and was shared by more than 225,000 people. This shows that there is a good amount of people interacting with the show’s accounts.

‘The Good Doctor’: Facebook Following

Other types of posts include pictures on set with some of the talent (Daniel Dae Kim with Freddie Highmore), and a recent one that was published on September 14^th had Freddie Highmore dissecting a scene.

In comparison, direct competitor from NBC, ‘The Brave,’ has only 1,800 followers on Twitter and around 29,000 likers and/or followers on Facebook. ‘The Brave’ skews a bit older and more male driven, while ‘The Good Doctor’ skews more younger and female, which are the demos that spend most time on social media.

‘The Good Doctor’: Twitter Account

By: Alex E. Álvarez

ABC’s got the new hit of this fall, which will premiere on Monday, September 25^th at 10 pm with ‘Dancing with the Stars’ as its lead-in. ‘The Good Doctor’ is based on a Korean soap-opera, and follows the life of Shaun Murphy, a surgeon with autism and savant syndrome, who joins a prestigious hospital’s surgical unit.

The show will be produced by ‘House’ creator, David Shore, along with ‘Hawaii Five-0’ star, Daniel Dae Kim. During the previous fall season, ABC bought the rights with a pilot commitment, which was ordered on January, and later picked up to series in May.

‘The Good Doctor’ goes in line with the ABC’s target audience, young and female, and its diverse appeal. Fans and critics have already built a connection to ‘Grey’s Anatomy’ even though ABC itself has not. Competing against ‘The Brave’ (NBC) and ‘Scorpion’ (CBS), my prediction is that ‘The Good Doctor’ will gather its audience while the others fight for their segment, male and older.

With David Shore and Daniel Dae Kim, the ‘Grey’s’ connection, and the diverse appeal, ‘The Good Doctor’ stands a high chance of success, and my prediction is that it will be renewed for a second season.

‘The Good Doctor’: Starring Freddie Highmore

By: Alex E. Álvarez