Valor #1

The military drama Valor will premiere on the CW Network October 9th, and will be airing Mondays from 9-10pm. Both Warner Brothers and CBS Television Network produced the show, which was shot in Atlanta.

The story follows a unit of U.S. Army helicopter pilots sent on a secret mission to Somalia. The pickup is due to network President Mark Pedowtiz’s longtime effort to launch a military series. The show will maintain the SOAP type drama familiar to CW viewers, primarily young females skewing on the younger side of the 18-49 demographic.

Numerous military shows are premiering this fall, including NBC’s The Brave and CBS’s SEAL Team. Yet the Executive Producers of Valor claim the show will stand apart because of the female driven plot. The show will attract their targeted demographic not only with a drama unfolding in the present and flashbacks to uncover personal and government secrets, but also with the inclusion of the first female pilots. The CW’s marketing team has utilized this standout feature and promoted the show through various trailers, focusing on the strong female lead. Valor was strategically placed on Mondays to follow Supergirl, making for a successful night of themes surrounding dominant females.