With viewers overwhelmed by the amount of characters, storylines and character relations to keep up with, Ten Days in the Valley has lost approximately 15% of viewers over the last two weeks, and has had zero change in the 18-49 demographic. Television blogs across the Internet are describing this week’s episode as the most emotionally driven yet, and note that intensity and suspense are high. On Twitter, fans are tweeting that they’re happy to see that the plot is veering back to being about Jane’s daughter’s disappearance, and that many confusing character relations have been cleared up. It appears that the viewers of this show love that each episode has ended with a very intensified question and mystery, and a clear direction as to where the show will head next week.

Many fans are noting that they can definitely see that Sedgwick is writing herself and her own emotions into her character, as well, and that it makes Jane more personable and lovable.

Episode two of Ten Days in the Valley didn’t seem to do so hot, and it’s possible that in the weeks to come, this show will be off air. According to Nielsen, Ten Days in the Valley only earned a 0.4 rating in the 18-49 money demographic and lost approximately 26% of this age group. The program only reeled in 2.62 million viewers, which is a decrease from last week’s premiere by about 24%. It’s interesting because at 9 pm, Shark Tank brought in 4.7 million viewers as one of ABC’s top unscripted programs, but over half of those viewers didn’t stick around for Ten Days in the Valley as the follow-up program.

When joining the Twitter conversation, it’s obvious that minimal viewers tweeted about Ten Days in the Valley this week. But, those that did tweet about it were highly interested in the “whodunit” portion of the show, and showed interest in character relations between Casey and Jane’s ex in the show.

I’m interested in seeing if the amount of viewers for week three stays about the same, or falls drastically, yet again.

Ten Days in the Valley premiered this past Sunday, October 1st, and as the ratings and reviews have rolled out over the last 48 hours, it appears that the first episode tanked.  The series saw an unfortunate 0.6 rating (reader grade “B”) amongst the 18-49 demographic, their key audience, and the premiere reeled in a short 3.5 million viewers. Ten Days in the Valley was set behind a heavy blocking of non scripted television programming, Toy Box, which received a 0.4 adult rating for the episode, and Shark Tank, which received a 1.1 adult rating for the episode. Deadline writes, “it’s virtually impossible for a series to recover from such a low start, so Ten Days’ days may be numbered.”  Variety slammed the pilot, noting that TDITV attempts to balance a lot of different ideas and characters, but the more that the show attempts to come off as deep-rooted and intense, the more drama-heavy and ridiculously outstretched it appears. It will be interesting to see how long TDITV is on air this season.

With less than a week until Ten Days in the Valley’s launch on October 1, conventional outreach efforts are being thrown to the wind and are thus being replaced by a more interpersonal approach. Kyra Sedgwick sat on a panel at the Tribeca TV Festival in New York on Sunday, September 24, just a week before the show’s premiere. The panel was moderated by The Hollywood Reporter’s Jackie Strause, and highlighted Sedgwick’s decision to work with a predominantly female team to produce this project. Sedgwick and TDITV showrunner Tassie Cameron explain in depth how they aimed to create Sedgwick’s harried character in the show to represent real issues that many mothers in the workforce face. Additionally, they explain how they hope that a female-heavy collaboration, such as TDITV, will influence working mothers to reflect upon themselves and be able to relate to Sedgwick’s character. This panel has gained a high level of traction in the days leading to TDITV’s premiere, not only because it’s pulling at the heart strings of potential viewers, but also because it’s conveniently attached to The Hollywood Reporter.

As networks prepare to debut their fall shows, the pre-reviews of the programs appear to be less than stellar. Ten Days in the Valley is said to be “meta” by the Boston Herald, in the sense that Ten Days in the Valley is about a television producer’s worst familial-work-life-crisis-nightmare. In addition, the Boston Herald notes a valid point that amongst the hit shows of the past that are being rebooted this season (Dynasty, S.W.A.T., Will & Grace) are familiar faces of television’s past, Kyra Sedgwick, Ten Days in the Valley’s lead female role. It appears that television is being conservative this season in their creative outreach efforts, airing shows with a familiar plot and putting the camera on those who have already been widely accepted into so many homes across the country. It will be interesting to watch how consumers of these new fall shows, Ten Days in the Valley included, show their approval of familiar faces and storylines, or if they dismiss the blatant recognizability altogether.